About The Position

Ionis is seeking a market insights and analytics professional to join its Insights & Analytics team as Associate Director for HAE (Hereditary Angioedema). The role is responsible for developing and maintaining a holistic understanding of the market and its business implications through market research, data analytics, competitive intelligence, and data-backed forecasting. It involves building cross-functional networks and coordinating with Commercial, Finance, and R&D teams across the organization. Working in partnership with the Director of Market Insights for HAE, the Associate Director will deploy market insights to inform brand strategies, marketing plans and tactics, and lifecycle opportunities. The role will collaborate with cross-functional teams to monitor and diagnose brand health, identify business questions and priorities, design research plans, and translate findings into actionable recommendations for brand growth. The position is temporary.

Requirements

  • Typically, at least 12 years of related pharmaceutical or biotechnology experience with a bachelor’s degree; 8 years with a master’s degree; or a PhD with 5 years of related experience; equivalent experience is also accepted.
  • Bachelor’s degree required.
  • Experience conducting market research across modalities and product lifecycle stages (preclinical, pre-launch, launch, and post-launch), including for marketed in-line brands and with rare-disease stakeholders such as healthcare professionals, patients, payors, and pharmacies.
  • Fluency in tracking and brand-health diagnostics.
  • Experience in the U.S. market.
  • Experience designing and implementing market research.
  • Experience leveraging complex quantitative data, such as claims and electronic health records, and translating it into meaningful insights.
  • Excellent verbal and written communication skills.
  • Strong collaboration and interpersonal skills, including the ability to partner with and influence data-driven cross-functional teams without direct authority.
  • Ability to work in a fast-paced, innovative, evolving organization; prioritize, solve problems, make tradeoffs and decisions, and manage stakeholder expectations.
  • Ability to think strategically while remaining detail-oriented.
  • Results-oriented approach, bias for action, and innovative approach to business challenges.
  • Curiosity, personal drive, and entrepreneurial spirit.

Nice To Haves

  • Relevant advanced degree.
  • Global market insights experience.
  • Experience in rare-disease markets.
  • Experience with marketed in-line brands.

Responsibilities

  • Contribute to end-to-end market insights plans by determining critical business questions, setting the long-term research roadmap for Dawnzera/HAE, and generating actionable recommendations.
  • Serve as a strategic advisor on relevant projects and initiatives, driving evidence-based decision-making for HAE brand strategy and tactics.
  • Lead end-to-end project management for tracking brand uptake and brand health, and update KPIs and metrics for brand diagnostics.
  • Identify and select external partners for market insights projects and manage processes to ensure quality, cost-effective, and efficient delivery.
  • Leverage and synthesize information from sources including qualitative and quantitative primary market research, data analysis, secondary research, and competitive intelligence.
  • Pressure-test conclusions and implications from market insight initiatives to ensure assessments are objective, data-driven, and relevant.
  • Partner with the forecasting team to develop and pressure-test forecast assumptions and models.
  • Convey advanced information effectively and persuade cross-functional stakeholders and leadership through actionable insights and recommendations.
  • Reconcile dissenting views, negotiate with and persuade others, and apply emotional intelligence to shift thinking in sensitive or complex situations and drive business results.
  • Lead and contribute to broader disease-state strategy projects and initiatives, such as new indication, product, or market evaluations.
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