Associate Director, Field Marketing (Central or West Coast Based)

Takeda•USA - MA - Virtual, MA

1d•$154,400 - $242,550•Remote

About The Position

The Associate Director, Field Marketing is a field-based, customer-facing (non-sales) role and a key member of Takeda’s Sleep Disorders marketing team. The position focuses on cultivating and sustaining long-term relationships with current and emerging key opinion leaders (KOLs) across the U.S. and on shaping and executing brand strategy through strategic partnerships, dialogue about the evolving treatment landscape, and positioning Takeda as a leader in Sleep Disorders. The position reports to the Director, Head of HCP Engagements. The role develops and executes KOL engagement plans; gathers and analyzes competitive, customer, and market insights; plans and facilitates advisory boards; supports congresses and conferences; and leads partnerships that support peer-to-peer (P2P) education. It works closely with Commercial, Field Sales, Key Accounts, Medical Affairs, Market Access, and leadership to coordinate compliant, organized, and strategically aligned professional engagement activities. The position requires residence within the assigned territory boundaries and willingness to travel up to 50% of the time, including conferences on weekends, overnight programs, and key internal meetings.

Requirements

Bachelor’s degree required; preferably in Biology, Marketing, Strategy, or Business Administration.
At least 8 years of progressive marketing or sales experience in the biopharmaceutical industry, including at least 3 years in KOL management.
Experience developing engagement plans for thought-leader/KOL management and confidently liaising with external stakeholders.
Experience in Speaker Bureau strategy, including training, content development, and execution of national-level programs.
Strong leadership capabilities, including setting direction, driving alignment, resolving issues, and assessing risk.
Excellent collaboration skills and ability to influence cross-functional teams without direct authority.
Strong organizational, analytical, problem-solving, and strategic-thinking skills, including the ability to manage multiple projects simultaneously.
Exceptional oral and written communication skills, learning agility, financial acumen, and budgeting experience.
Willingness to travel up to 50% of the time, including conferences on weekends, overnight programs, and attendance at key internal meetings.
Must reside within the territory boundaries.

Nice To Haves

Advanced degree (MBA, MA/MS, PharmD, etc.).
Client/customer relationship management experience.
Commercial pharmaceutical experience in Sleep Disorders, including an in-depth understanding of the disease state, treatment paradigms, and future trends.
Comprehensive pharmaceutical-industry knowledge, including the prescription drug distribution process, medical referrals, and managed care systems.
Comprehensive understanding of the medical and therapeutic use of products.

Responsibilities

Identify, cultivate, and maintain long-term relationships with national and regional KOLs and Advanced Practice Providers in Sleep Disorders.
Develop and execute strategic engagement plans aligned with brand objectives and serve as a subject matter expert in Sleep Disorders disease management.
Ensure compliant, accurate, and balanced scientific communication with external stakeholders.
Gather and analyze competitive intelligence about KOL alignment, geographic market drivers, influence points, and provider dynamics.
Serve as a liaison between KOLs and Takeda’s senior and executive leadership, facilitating strategic insights and collaborative opportunities.
Capture, document, and analyze customer and market insights to identify regional and national trends and inform brand decisions in preparation for market entry.
Share synthesized customer insights with cross-functional stakeholders to support marketing strategy, resource optimization, and development of brand-performance-driving tactics.
Monitor customer, competitive, and marketplace activities and share insights in a structured format to inform brand planning and tactical execution.
Plan, develop, and execute KOL advisory boards to gather insights on disease management, treatment trends, and unmet medical needs.
Identify, recruit, and engage advisors based on therapeutic expertise, geographic representation, and strategic objectives.
Execute advisory boards and consultant meetings to gather actionable insights for brand and disease-state strategies.
Facilitate post-meeting debriefs and synthesize insights into actionable recommendations for internal teams.
Support strategy, planning, and execution of national and regional congresses to advance the Sleep Disorders brand and increase disease-state awareness.
Attend national congresses and regional conferences in the assigned geography, synthesize key insights, and share them compliantly with internal stakeholders.
Organize KOL engagement opportunities related to congresses in collaboration with colleagues and leadership.
Facilitate post-congress debriefs to evaluate outcomes and refine future engagement strategies.
Partner with field leadership within the assigned geography to optimize and execute marketing strategies.
Identify and prioritize educational needs and opportunities in target markets and initiate programs to address them.
Support development of the speaker bureau and maintain communication with members to ensure alignment on disease education and brand messaging.
Bridge internal teams—including Commercial, Field Sales, Key Accounts, Medical Affairs, Market Access, and Leadership—and external thought leaders to ensure alignment and collaboration.
Coordinate with internal stakeholders to ensure professional engagement activities are compliant, well organized, and strategically aligned.
Manage multiple tasks and lead initiatives without formal authority in a cross-functional, collaborative environment.
Travel up to 50% of the time, including weekend conferences, overnight programs, and key internal meetings, and reside within the territory boundaries.