Freelance VP, Associate Director, Experience Planning

Omnicom Health•New York, NY

1d•$100 - $110•Hybrid

About The Position

At Remedy Edge, we believe health can’t wait. The stakes are higher. The pace is faster. And hesitation costs lives. That’s why Remedy Edge exists—to bring urgency to health. Urgent thinking. Urgent creativity. Urgent action. We are a collective of courageous, curious, generous, and gritty people driven to solve the toughest challenges in healthcare. We push past convention, stay relentlessly a step ahead, and apply bold, omnichannel creativity to move people - from awareness to action, from delay to decision, from possibility to progress. Because when health is on the line, every moment matters. And every edge counts. Inclusivity Remedy Edge is an inclusive home for diverse voices, perspectives, and lived experiences. We believe the best ideas emerge when everyone is heard—and when the work reflects the real world it’s meant to change. By embracing difference, we sharpen our thinking, strengthen our creativity, and take on health’s hardest problems with greater clarity and humanity. Flexibility At Remedy Edge, we design work around people, not the other way around. Our flexible hybrid environment empowers teams to do their best work wherever it happens: in our NYC headquarters, at home, or alongside clients. With intentional meeting-free time, seasonal flexibility, and modern ways of working, we give our people the space to think boldly, move faster, and stay at their creative edge. Who We Are Remedy Edge is a global healthcare communications network built to make creativity, and creative technology, a force for urgent health impact. Grounded in deep insight into behavior, channels, and culture, we create work that doesn’t just inform—but activates. Work that accelerates decisions, advances care, and drives meaningful change for the brands and patients who can’t afford to wait. The Freelance Associate Director, Engagement Strategy, as part of our The Experience Collective (ECx), partners with our healthcare clients to design modern, unified experiences for HCPs and consumers, predominantly in digital. Our The Experience Collective (ECx) is an established team of digital-first experts who sit at the intersection of strategy, creative, and technology to deliver audience-centric experiences through the right channels, tactics, and partners. Our Engagement Strategists are anchored by tech trends, audience digital habits, digital platform knowledge & best practices, creative technology, CX, and purposeful innovation. In addition to a background in digital strategy (or a related role), our Freelance Associate Director, Engagement Strategist will need to have a keen interest in emerging technologies. Together with other members of The Experience Collective (ECx), they’ll help us chart the future of healthcare marketing and get other teams and our clients excited about it! The Freelance Associate Director, Engagement Strategy position reports into the VP, Director of Engagement Strategy.

Requirements

Advanced-level thinking as a digital strategist with 6+ years of experience
Pharmaceutical and healthcare experience across HCP and patient
A solid, varied foundation in digital with fluency across CRM, web, mobile, OLA, and SEO/SEM
Proven ability to guide connected and personalized omnichannel marketing strategies (eg creating omnichannel experience maps, digital ecosystems, and journeys)
Experience creating dynamic and compelling presentations that deliver digital strategy and new thinking into a clear story, across the agency as well as with clients
The ability to turn data points into insights that lead to actionable recommendations
Fluency in digital and social analytics capabilities so that you can partner with our analytics team to set and evaluate KPIs
Fascination with the everchanging digital space – you don’t mind getting your hands dirty to experiment with new apps and technologies
An entrepreneurial spirt looking to continually grow and push things to new places
The ability to explain things others may not always fully understand in a way that gets them excited about a channel, tactic, or innovation opportunity
A collaborative nature that is unafraid to tap others for their unique perspectives and points of view as part of your work process
Impeccable written, verbal communication, and storytelling skills
Strong self-direction, motivation, and organization

Responsibilities

Lead the development of channel strategies and tactical plans that meet our clients’ business goals, in partnership with brand strategy and creative teams
Lead the development of omnichannel strategies that integrate customer journey mapping, personalization, and data analytics to deliver a seamless and engaging customer experience across all touchpoints
Work alongside senior account, creative, and brand strategy teams to steer the direction of our work from an Engagement perspective – and provide ongoing guidance and insight to clients about the best courses of action
Tease out the real why behind our clients challenges and guide the team in ideating initiatives that break through barriers and deliver on the key brands priorities in impactful and novel ways.
Engage with emerging technologies and channels (AI, voice/audio tech, etc.) and identify opportunities for us to introduce new processes, partners, and tactics into our work, leveraging your strategic prowess to navigate it all
Provide guidance on digital marketing trends, best practices, inspiration and proactive POVs on emerging channels or technologies to our clients and our agency.
Bring working knowledge of media in the healthcare space to provide high level thoughts in plans and opportunities our media partners share