Associate Director, Downstream Marketing, ACM

Baxter • Bellevue, WA

2d • Hybrid

About The Position

The Associate Director of Ambulatory Cardiac Monitoring (ACM) Marketing is responsible for leading global downstream marketing strategy, execution, and commercial enablement for Front Line Care’s Ambulatory Cardiac Monitoring business. This role focuses on driving market adoption, accelerating revenue growth, developing and optimizing commercial programs, and enabling regional sales teams with strong go-to-market (GTM) execution. The position manages a team of downstream marketers and partners closely with sales, medical affairs, and upstream marketing teams to ensure strong market adoption, differentiated positioning, and consistent execution. This leader gathers customer insights, shapes value propositions, develops demand-generation strategies, and ensures successful commercialization across the ACM portfolio.

Requirements

• BA/BS or equivalent degree required; MBA preferred.
• 8+ years of experience in medical device downstream marketing, commercial strategy, or product management.
• Experience in ambulatory cardiac monitoring and/or the cardiology space strongly preferred.
• A track record of effectively driving strategy development and execution; ability to manage multiple concurrent projects with urgency is critical.
• High proficiency with PowerPoint, Word, Excel, and digital marketing or CRM tools.
• Experience managing and developing talent, including setting priorities and guiding team performance.
• Demonstrated success driving downstream commercial execution, market development, and revenue growth in a healthcare technology environment.
• Excellent quantitative/qualitative assessment skills; ability to manage multiple commercial programs simultaneously.
• Proven business acumen and decision‑making ability in dynamic market environments.
• Strategic storyteller, able to articulate a compelling vision and influence through strong presentation, communication, and cross‑functional leadership skills.
• Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Responsibilities

• Lead downstream marketing strategy for the ACM business, owning market activation, demand generation, and portfolio revenue performance.
• Drive development and execution of robust global GTM and commercialization plans for both new and existing products.
• Translate customer insights, competitive intelligence, and market dynamics into actionable commercial programs that drive adoption and growth.
• Partner with regional marketing and commercial teams to design campaigns, sales tools, digital assets, and field enablement programs.
• Lead cross‑functional launch teams to ensure seamless execution of global product introductions.
• Measure program effectiveness for rapid iteration and optimization.
• Champion modern marketing capabilities, optimizing commercial programming through iteration and innovation.
• Manage commercial performance across the ACM portfolio, identifying strategic opportunities to accelerate adoption, improve positioning, and enhance messaging.
• Oversee value proposition development, branding, and product storytelling to differentiate the portfolio and increase market relevance; lead the translation into GTM resources.
• Optimize portfolio profitability through pricing strategy, and lifecycle revenue management.
• Develop and deploy sales training, competitive positioning, objection‑handling guides, and customer‑facing content.
• Partner with regional sales teams to understand field needs and improve funnel conversion, targeting, segmentation, and customer engagement.
• Serve as the Voice of the Customer and communicate insights to internal teams to steer priorities and program refinement.
• Understand clinical workflows, develop customer journey maps to identify opportunities to improve adoption and utilization.
• Use advanced analytics and dashboards to track funnel performance, campaign ROI, and adoption metrics.
• Collaborate closely across business units to drive alignment on commercial priorities and ensure consistent and cutting-edge messaging globally.
• Work with Upstream Marketing teams to share market feedback, influence product roadmaps, and support evidence generation.
• Partner with Medical Affairs to develop evidence‑based adoption strategies that support clinical credibility and market differentiation.
• Lead, mentor, and develop a team of downstream marketers, fostering a culture of accountability and collaboration.
• Set clear priorities, manage workloads, and guide team members in developing strategic and executional capabilities.
• Demonstrate a bias for action with a strong ownership mentality.

Benefits

• medical and dental coverage that start on day one
• insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance
• Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount
• 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching
• Flexible Spending Accounts
• educational assistance programs
• paid holidays
• paid time off ranging from 20 to 35 days based on length of service
• family and medical leaves of absence
• paid parental leave
• commuting benefits
• Employee Discount Program
• Employee Assistance Program (EAP)
• childcare benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Director