Downstream Marketing Manager

The Brewer Company • Menomonee Falls, WI

1d • Onsite

About The Position

We are seeking an experienced Downstream Marketing Manager to lead commercial marketing strategy for our medical device and dental seating portfolio. This role bridges product development and the field, translating clinical and technical value into compelling commercial programs that drive adoption, utilization, and revenue growth. The ideal candidate combines deep understanding of healthcare commercial dynamics with hands-on execution skills across messaging, sales enablement, and market launch.

Requirements

• Bachelor’s degree in marketing, business, life sciences, or related field
• 5+ years of marketing experience in medical devices, healthcare, or a related regulated industry, including downstream/commercial marketing
• Demonstrated success leading product launches and go-to-market campaigns
• Strong understanding of the clinical and economic decision-making process in a healthcare setting, including both hospitals and outpatient facilities
• Excellent written and verbal communication skills with the ability to translate technical/clinical content into clear customer messaging
• Experience with field travel and face-to-face customer engagement at both clinical and administrative levels
• Familiarity managing CRM, marketing automation, and eCommerce platforms

Nice To Haves

• MBA or other similar advanced degree
• History of working within the medical/dental furniture segments
• Prior application of AI-driven marketing tactics to support commercial strategy development and sales enablement
• Experience working with KOLs, physician advisory boards, and medical education programs
• Background in Health Economics and Market Access

Responsibilities

• Develop and own the go-to-market strategy, positioning, and messaging for the Brewer product portfolio
• Translate clinical evidence and product features into customer-facing value propositions for clinicians, healthcare administrators, and procurement teams
• Conduct market analysis, competitive intelligence, and customer segmentation to inform commercial plans
• Lead cross-functional launch planning for new products and indications, coordinating with R&D, regulatory, and sales
• Manage the product lifecycle from launch through maturity, including pricing strategy input, line extensions, and end-of-life planning
• Develop launch readiness materials, training content, and KOL engagement plans
• Create sales tools, collateral, clinical evidence summaries, and objection-handling guides
• Partner with sales leadership to deliver training on new products, procedures, and competitive positioning
• Support key account engagements, conferences, and trade shows with marketing presence and materials
• Oversee development of marketing collateral, digital content, and campaign materials in compliance with regulatory and legal requirements
• Manage relationships with external partners including creative agencies, digital marketing agencies, and distributors
• Plan and execute participation in medical conferences, society meetings, and external sales meetings
• Day-to-day management of company website and eCommerce sales channel
• Gather and synthesize customer and field insights to inform upstream product development roadmap
• Collaborate closely with R&D, regulatory, and legal/compliance to ensure all customer-facing materials comply with applicable commercial standards

Benefits

• Medical, dental, vision, 401(k) with match
• Subsidized 80% of the premiums on our core medical plan for employees
• Company pays 100% of premiums for each full-time employee’s group term life insurance
• Company pays 100% of premiums for both short-term and long-term disability benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level