Senior Product Manager - Downstream Marketing
About The Position
As a key member of the Global Marketing team, the Senior Product Manager will be responsible for Optilume Stricture in the U.S., including defining the global product strategy and roadmap, executing patient and physician awareness marketing activities, developing and executing patient campaigns, and providing ongoing support for the Optilume Stricture portfolio. This role involves leading global strategy and market preparation for Optilume Stricture, including international launch planning, positioning, messaging, segmentation, and post-launch performance tracking. The Senior Product Manager will collaborate with Upstream Product Management, R&D, Clinical, Regulatory, and other internal teams to support product portfolio expansion, new product development, and alignment on overall marketing strategy. They will own and execute omni-channel direct-to-patient campaigns, develop digital and social content, and create marketing support materials such as sales aids, economic models, and digital ads. Additionally, the role requires partnering with Commercial Excellence and field sales teams to deliver training, develop programs, support surgical cases, and build physician relationships to drive adoption of Optilume Stricture. The Senior Product Manager will also define and support global society conference strategies, including KOL management, podium and booth presentations, and lead-generation initiatives in collaboration with the Optilume BPH team.
Requirements
- Bachelor’s Degree in Business, Marketing, Public Relations, or Communication.
- Minimum of 8 years of related experience in medical device or pharmaceuticals is required.
- Ability to analyze market data and understand market trends.
- Strong verbal and written communication skills, the ability to influence others, and ability to effectively communicate marketing plans and strategy.
- Strong print, social and digital marketing experience, with a demonstrable track record of successful implementation (metrics).
Responsibilities
- Lead global strategy and market preparation for Optilume Stricture, including international launch planning, positioning, messaging, segmentation, and post-launch performance tracking.
- Collaborate with Upstream Product Management, R&D, Clinical, Regulatory, and other internal teams to support product portfolio expansion, new product development, and alignment on overall marketing strategy.
- Own and execute omni-channel direct-to-patient campaigns, develop digital and social content, and create marketing support materials such as sales aids, economic models, and digital ads.
- Partner with Commercial Excellence and field sales teams to deliver training, develop programs, support surgical cases, and build physician relationships to drive adoption of Optilume Stricture.
- Define and support global society conference strategies, including KOL management, podium and booth presentations, and lead-generation initiatives in collaboration with the Optilume BPH team.
Benefits
- Paid time off
- Paid volunteer time
- Medical, Dental, Vision and Flexible Spending Account
- Health Savings Account with Company Funded Contributions
- 401k Retirement Plan with Company Match
- Parental Leave and Adoption Services
- Health and Wellness Programs and Events
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What This Job Offers
Job Type
Full-time
Career Level
Senior
