Associate Director, Digital Strategy

Gilead Sciences•Foster City, CA

1d•$195,670 - $253,220

About The Position

The Associate Director, Digital Strategy serves as a strategic digital partner and trusted advisor to US brand teams, translating business objectives and customer insights into connected digital strategies and experiences. The role focuses on advanced data and audience strategy, omnichannel planning and orchestration, personalized customer journeys, and emerging digital capabilities. The Associate Director partners with Brand Marketing and cross-functional teams to identify priority audiences, connect experiences across channels, and use data and technology to improve customer relevance and business impact.

Requirements

Bachelor's degree and ten years of experience, or a master's degree and eight years of experience.
Bachelor's degree required.

Nice To Haves

Six or more years of relevant experience in digital strategy, omnichannel marketing, customer experience, audience strategy, digital media, CRM, or related disciplines.
Demonstrated experience developing audience strategies using first-party and third-party data, segmentation, and behavioral signals.
Experience designing connected customer journeys and omnichannel strategies across digital channels.
Experience with personalization, orchestration, and marketing technology, including platforms such as Salesforce, Sitecore, and audience/identity solutions.
Strong understanding of emerging digital technologies, AI, media, and evolving customer engagement models.
Ability to translate complex data, technology, and digital concepts into clear, actionable recommendations for marketers.
Strong strategic thinking, communication, collaboration, and influencing skills.
Ability to work effectively across Brand teams, agencies, and a complex cross-functional organization.
Experience working with a portfolio of brands and/or co-promotion.
Pharmaceutical or biotechnology experience preferred.
Advanced degree preferred.

Responsibilities

Partner with Brand teams to develop omnichannel digital strategies aligned with business objectives, customer needs, and brand priorities.
Develop advanced audience strategies using first- and third-party data, behavioral signals, segmentation, identity solutions, and emerging data sets to improve audience precision and activation.
Shape personalized customer journeys across media, web, CRM, email, field, and other digital touchpoints, connecting audience, content, channel, and timing decisions.
Lead strategic recommendations for omnichannel orchestration and personalization, including NBA/NBE, audience logic, business rules, and paid and owned channel coordination.
Identify opportunities to leverage emerging technologies and enterprise capabilities, including AI, digital health, media, CRM, web, and personalization solutions, to address Brand and customer needs.
Partner with agencies and Gilead capability teams to ensure digital execution remains connected to strategic objectives.
Use customer, market, and performance insights to identify opportunities to optimize, expand, and scale digital strategies and experiences.
Lead and support digital pilots and test-and-learn initiatives, establishing clear business objectives, customer use cases, and success criteria.
Bring forward digital best practices, external trends, and cross-brand learnings to strengthen Brand strategies and accelerate innovation.
Build strong partnerships across Marketing, Media, Analytics, CRM, Web, Digital Operations, IT, and other cross-functional stakeholders.
As a people leader, create inclusion, develop talent, and empower teams.