Associate Director, Digital Marketing

Relentless

About The Position

This is the internal owner of digital acquisition for Relentless programs. You'll build and run the entire funnel that turns ad impressions into sign-ups: paid media, organic and search presence, the application experience, and everything that makes it convert. We're looking for a digital marketer's digital marketer – someone fluent in the technical craft of online acquisition. We've run digital programs before, but we've leaned on vendors for the parts we couldn't do ourselves, and we've felt the difference between managing a vendor and deferring to one. We want to bring that expertise in-house. You'll be the sharpest person in the room on this, set the strategy, and hold our vendors accountable to performance. You do not need a political background. We want serious digital marketing expertise brought to a political mission, and we'll teach you everything you need to know about the politics.

Requirements

3–5 years of digital, growth, or performance marketing experience, with the ability to operate independently and run multiple workstreams at once.
Hands-on experience managing paid digital advertising across Meta (Facebook/Instagram), Google Ads, and other platforms
Real conversion-optimization chops: setting up and reading tracking pixels and attribution, optimizing landing pages and forms for conversion, and running A/B tests
Working knowledge of SEO and building an organic digital presence from the ground up
Strong grasp of analytics – tracking, attribution, and performance reporting
A creative sensibility: you can shape, brief, and/or produce compelling ad and landing-page creative
Comfort owning vendor relationships and being the in-house expert who manages them, not the other way around

Nice To Haves

experience with high-volume lead generation or audience acquisition
Political or campaign experience is not required

Responsibilities

Own digital acquisition strategy and execution end-to-end for the Texas recruitment program — paid media, organic/SEO, and the full conversion funnel
Build and optimize the recruitment funnel: landing pages, our online application form, tracking pixels, conversion/event tracking, and ongoing A/B testing to drive down cost per sign-up
Plan, launch, and optimize paid campaigns across Meta, Google, and other platforms — managing targeting, creative, and budget pacing
Build and own our organic digital presence and SEO so the program is discoverable, credible, and findable
Manage digital ad and marketing vendors as a knowledgeable client: set the brief, interrogate their recommendations, and hold them to measurable results
Set creative direction and build content calendars; write clear creative briefs, give structured feedback, and produce creative where needed
Track and report on cost per acquisition, conversion rates, and funnel performance, in partnership with our data team
Manage other vendor relationships as needed
Collaborate with our partnerships, SMS outreach, and data teams to align all recruitment activity
Other responsibilities as assigned