Associate Director, Digital Marketing Analytics

CourtAvenue•Los Angeles, CA

2d•$130,000 - $160,000•Hybrid

About The Position

The Associate Director, Digital Marketing Analytics at CourtAvenue is a strategic partner to clients and internal teams, going beyond dashboard production to create clear stories from raw data that drive decisions. This role requires comfort with digital marketing analytics platforms, digging into messy data, challenging assumptions, and translating complex analytics for non-technical stakeholders. The position offers senior-level analytical leadership and a strategic presence on a key West Coast client engagement, working directly with the Chief Data Officer to elevate data delivery from reporting to strategic counsel, data quality stewardship, and broader engagement influence. The ideal candidate can work with data at a granular level, has presented to client leadership, managed data integrity with external partners, and possesses the judgment to push back, reframe questions, and surface key insights. Key internal collaborators include Business Innovation, Creative, User Experience, Strategy, and Technology teams. Digital marketing responsibilities cover website, mobile applications, CRM, digital media, D2C commerce, and exploring GEO/AEO measurement frameworks.

Requirements

7+ years in a data or analytics role, with at least 2 years in a senior or lead-level capacity.
Strong expertise with web analytics platforms, including Google Analytics 4.
At least moderate expertise with tagging platforms, such as Google Tag Manager.
Expertise with at least one business intelligence dashboard tool, such as Looker / Data Studio, Tableau, PowerBI or others.
Demonstrated experience presenting to and influencing senior client stakeholders, including non-technical audiences.
Proven track record of working with messy, inconsistent, or incomplete data — and of leading the work to improve quality at the source.
Experience working with or alongside other agency partners, vendors, or client-side teams in a complex data environment.
Strong working knowledge of digital marketing data: website and app analytics, paid media, email, CRM, ecommerce, and social.
Excellent written and verbal communication skills — particularly the ability to explain technical concepts to non-technical audiences.
Highly capable in Excel/Google Sheets and PowerPoint/Google Slides for analysis and storytelling.

Nice To Haves

Prior agency or consulting experience.
Experience within automotive, retail, or similarly data-rich client categories.
Data engineering capabilities, including exposure to extract, transform and load (ETL) processes for relevant datasets. This may include prior usage of tools such as Supermetrics, Tapclicks or Fivetran.
Digital Experience Analytics tools, such as ContentSquare or Quantum Metric.
Familiarity with CDP platforms and customer data unification.
Exposure to AI/ML approaches and generative AI tools applied to analytics workflows.
Experiences that showcase technical know-how with storytelling and a collaborative spirit are strongly preferred.

Responsibilities

Serve as the senior data voice on a major West Coast client account, participating in client strategy meetings, planning sessions, and executive-level reporting.
Translate complex analytical findings into clear narratives for client stakeholders who do not have a data background — focusing on the "so what" and the recommended action, while being able to support and defend questions on methodology.
Anticipate client questions before they are asked; come to meetings with insights, not just data.
Build trust with client leadership through consistent, accurate, and well-contextualized reporting.
Take ownership of data quality across sources — including data delivered by other agency partners, third parties, and client-side teams.
Identify when incoming data is incomplete, inconsistent, or incorrect, and lead the conversation to fix it at the source rather than working around it. This may include diagnosing tag-level issues and recommending data flows.
Establish processes and documentation that improve data reliability over time.
Be the person who catches issues before they become client-facing problems.
Identify, track, and interpret KPI trends across multiple digital touchpoints — such as website and app performance, email, digital media, ecommerce, social media, and CRM.
Develop benchmarks, goals, and forecasts grounded in first- and third-party research.
Build and maintain dashboards in Looker Studio, PowerBI, Tableau, or client-preferred tools — and know when a dashboard is the right answer versus a custom analysis.
Proactively monitor performance through automated alerts and curiosity-driven exploration; surface opportunities and issues outside of regular reporting cadence.
Develop bespoke analytical approaches when off-the-shelf solutions don't fit the question.
Explore AI-assisted approaches to analysis, including the usage of agents to automate tasks.
Partner with strategy, user experience, creative, media, and technology teams to ensure analytics inform — and are informed by — the broader engagement.
Coach junior analysts and account team members on how to interpret data, ask better analytical questions, and present insights with confidence.
Serve as a senior data resource for the Chief Data Officer on account strategy, capability development, and account + team growth.