Associate Director, Digital Marketing Analytics

CourtAvenue•Los Angeles, CA

1d•Hybrid

About The Position

The Associate Director, Digital Marketing Analytics at CourtAvenue is a strategic partner to clients and internal teams, responsible for leveraging digital marketing analytics platforms and raw data to create clear, decision-driving stories. This role requires the ability to analyze complex data, challenge assumptions, and translate analytics for non-technical stakeholders. The position is designed to provide senior-level analytical leadership and strategic presence on a key West Coast client engagement, working directly with the Chief Data Officer to elevate data delivery from reporting to strategic counsel, data quality stewardship, and broader engagement influence. The ideal candidate is adept at detailed data analysis, client leadership presentations, coordinating with external partners for data integrity, and surfacing key insights that drive action. Key internal collaborators include Business Innovation, Creative, User Experience, Strategy, and Technology teams. Digital Marketing responsibilities will encompass website, mobile applications, CRM, digital media, D2C commerce, and exploring GEO/AEO measurement frameworks.

Requirements

7+ years in a data or analytics role, with at least 2 years in a senior or lead-level capacity
Strong expertise with web analytics platforms, including Google Analytics 4
At least moderate expertise with tagging platforms, such as Google Tag Manager
Expertise with at least one business intelligence dashboard tool, such as Looker / Data Studio, Tableau, PowerBI or others
Demonstrated experience presenting to and influencing senior client stakeholders, including non-technical audiences
Proven track record of working with messy, inconsistent, or incomplete data — and of leading the work to improve quality at the source
Experience working with or alongside other agency partners, vendors, or client-side teams in a complex data environment
Strong working knowledge of digital marketing data: website and app analytics, paid media, email, CRM, ecommerce, and social
Excellent written and verbal communication skills — particularly the ability to explain technical concepts to non-technical audiences
Highly capable in Excel/Google Sheets and PowerPoint/Google Slides for analysis and storytelling

Nice To Haves

Prior agency or consulting experience
Experience within automotive, retail, or similarly data-rich client categories
Data engineering capabilities, including exposure to extract, transform and load (ETL) processes for relevant datasets. This may include prior usage of tools such as Supermetrics, Tapclicks or Fivetran
Digital Experience Analytics tools, such as ContentSquare or Quantum Metric
Familiarity with CDP platforms and customer data unification
Exposure to AI/ML approaches and generative AI tools applied to analytics workflows
Curiosity to explore data on their own
Proactively share insights and ideas with the team
Develop and maintain strong trust with teams through accurate data and a strong working knowledge of back-end systems
Previously worked in similar agency environments
Experiences that showcase technical know-how with storytelling and a collaborative spirit

Responsibilities

Serve as the senior data voice on a major West Coast client account, participating in client strategy meetings, planning sessions, and executive-level reporting
Translate complex analytical findings into clear narratives for client stakeholders who do not have a data background — focusing on the "so what" and the recommended action, while being able to support and defend questions on methodology
Anticipate client questions before they are asked; come to meetings with insights, not just data
Build trust with client leadership through consistent, accurate, and well-contextualized reporting
Take ownership of data quality across sources — including data delivered by other agency partners, third parties, and client-side teams
Identify when incoming data is incomplete, inconsistent, or incorrect, and lead the conversation to fix it at the source rather than working around it. This may include diagnosing tag-level issues and recommending data flows
Establish processes and documentation that improve data reliability over time
Be the person who catches issues before they become client-facing problems
Identify, track, and interpret KPI trends across multiple digital touchpoints — such as website and app performance, email, digital media, ecommerce, social media, and CRM
Develop benchmarks, goals, and forecasts grounded in first- and third-party research
Build and maintain dashboards in Looker Studio, PowerBI, Tableau, or client-preferred tools — and know when a dashboard is the right answer versus a custom analysis
Proactively monitor performance through automated alerts and curiosity-driven exploration; surface opportunities and issues outside of regular reporting cadence
Develop bespoke analytical approaches when off-the-shelf solutions don't fit the question
Explore AI-assisted approaches to analysis, including the usage of agents to automate tasks
Partner with strategy, user experience, creative, media, and technology teams to ensure analytics inform — and are informed by — the broader engagement
Coach junior analysts and account team members on how to interpret data, ask better analytical questions, and present insights with confidence
Serve as a senior data resource for the Chief Data Officer on account strategy, capability development, and account + team growth