Associate Director, Digital Activation

Omnicom Media US OMD•New York, NY

1d•$90,000 - $125,000•Hybrid

About The Position

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities. We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. Position Summary The Associate Director, Programmatic & Social Activation is responsible for leading the execution, optimization, and delivery of programmatic and paid social media campaigns. This role combines strategic leadership with hands-on platform management, ensuring campaigns are accurately trafficked, efficiently managed, and optimized to achieve business objectives. The ideal candidate possesses deep expertise in programmatic and social activation platforms, exceptional attention to detail, strong budget management skills, and experience working directly with media partners and campaign stakeholders.

Requirements

Bachelor's degree in Marketing, Advertising, Communications, Business, or related field.
6+ years of experience in programmatic and paid social media activation.
2+ years of leadership or team management experience.
Hands-on keyboard experience executing campaigns within major DSPs and social platforms.
Experience trafficking campaigns and managing ad operations processes.
Strong knowledge of: DV360, The Trade Desk, Amazon DSP, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, Google Campaign Manager 360 (CM360)
Experience managing substantial media budgets across multiple campaigns simultaneously.
Strong analytical, problem-solving, and organizational skills.
Advanced proficiency in Excel and campaign reporting tools.

Nice To Haves

Experience managing direct partner and publisher campaigns.
Familiarity with data clean rooms, audience onboarding, and measurement solutions.
Experience with verification, brand safety, and attribution platforms.
Understanding of retail media, connected TV (CTV), digital video, and emerging media channels.
Relevant platform certifications (Google, Meta, The Trade Desk, Amazon DSP).

Responsibilities

Lead end-to-end activation of programmatic and paid social campaigns across multiple clients and business categories.
Execute and manage campaigns directly within DSPs, social platforms, ad servers, and third-party technology platforms.
Oversee campaign setup, trafficking, QA, launch, pacing, optimization, and reporting.
Ensure accurate implementation of audience targeting, tracking pixels, conversion events, and creative assets.
Troubleshoot delivery, tracking, and performance issues while proactively identifying solutions.
Serve as a primary point of contact for direct media partners and platform representatives.
Collaborate with agency teams, clients, vendors, and platform partners to ensure campaign success.
Build and maintain strong relationships with publisher and technology partners.
Participate in partner meetings, campaign reviews, and strategic planning discussions.
Communicate campaign performance, optimization recommendations, and insights to internal and external stakeholders.
Manage campaign budgets across multiple accounts and channels.
Monitor pacing, spend delivery, and forecast accuracy to ensure campaigns meet financial goals.
Identify and resolve budget discrepancies, billing issues, and delivery concerns.
Ensure adherence to client investment strategies and agency financial processes.
Analyze campaign performance data and implement optimization strategies to improve KPIs.
Develop actionable insights and recommendations based on campaign results.
Leverage platform tools, audience insights, and performance trends to drive efficiency and effectiveness.
Monitor industry trends and emerging technologies to identify opportunities for innovation.
Provide guidance and mentorship to activation specialists, analysts, and managers.
Review campaign setups and QA processes to ensure operational excellence.
Support training initiatives and knowledge sharing across activation teams.
Contribute to process improvements, workflow efficiencies, and best practices.