Associate Digital Director

PepsiCo • Plano, TX

1d • $110,700 - $185,250

About The Position

The Associate Digital Director is a strategic Digital Commerce and Consumer Engagement leader for PepsiCo Foods, responsible for advancing discoverability, engagement, and conversion throughout the consumer journey. The role leads commerce activation, enterprise discoverability, and consumer-facing digital experiences across PepsiCo Foods brands. It builds scalable platforms, partnerships, and operating models that improve effectiveness, reduce complexity, and support business growth.

The position acts as a central connector across Brand Marketing, Media, Commerce, D3’s in-house agency, Legal, Strategy & Transformation, analytics, external agencies, and technology vendors. The role supports PepsiCo Foods North America’s portfolio of brands and works to make digital experiences contribute to brand, engagement, trial, loyalty, and business objectives.

Requirements

• Bachelor’s degree required.
• At least 6 years of progressive experience in digital marketing, digital commerce, consumer engagement, brand marketing, media, agency, platform, publisher, or related disciplines.
• Demonstrated experience leading complex, cross-functional digital initiatives and managing agency, technology, or vendor partners.
• Strategic leadership ability to connect consumer needs, brand objectives, and commercial outcomes.
• Strong knowledge of digital commerce, SEO and emerging AI discoverability, websites and content ecosystems, and social or influencer commerce.
• Ability to influence senior stakeholders, create alignment across functions, and lead through ambiguity.
• Strong business acumen and results orientation, including experience defining KPIs, evaluating performance, and converting insights into action.
• Excellent program, partner, and budget management skills, including the ability to prioritize and deliver multiple complex workstreams.
• Executive-ready communication and storytelling skills, including the ability to simplify complex digital topics and build support for new capabilities.

Nice To Haves

• A concentration in Marketing, Communications, Digital, Commerce, Business, or a related field.
• Experience in CPG, food and beverage, retail, or a related consumer-focused industry.

Responsibilities

• Lead commerce enablement strategy and execution across PepsiCo Foods US brands, translating digital engagement into measurable shopping and sales outcomes.
• Own retailer-link infrastructure, direct-to-cart experiences, and commerce activation across paid media, creator and influencer, CRM, and owned channels.
• Influence Brand, Media, and Commerce stakeholders to adopt new capabilities and incorporate commerce earlier in campaign planning.
• Support enterprise discoverability strategy across SEO, AI and LLM optimization, content strategy, site architecture, and technical enhancements.
• Direct website development priorities and ongoing optimization opportunities to strengthen consumer discovery and user experience.
• Partner with media, analytics, technology, and agency teams to improve brand visibility across traditional search engines and emerging AI-powered discovery platforms.
• Oversee consumer-facing digital experiences, including brand websites, campaign microsites, recipe hubs, promotional experiences, and seasonal activations.
• Ensure digital experiences support broader brand, engagement, trial, loyalty, and business objectives rather than operating as standalone destinations.
• Establish governance and reusable development models that improve speed, consistency, quality, and cost efficiency across the portfolio.
• Coordinate across Brand Marketing, D3 Digital, Media and Commerce, Legal and PR, Strategy & Transformation, analytics, agencies, and vendors.
• Educate senior stakeholders and build alignment around digital commerce, discoverability, and consumer engagement priorities.
• Define success measures, KPIs, and learning agendas with analytics and agency partners, and translate performance into clear optimization recommendations.

Benefits

• Performance-based bonus with an eligibility target payout of 12% of annual salary, paid annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement leave.
• Medical, dental, vision, disability, health and dependent care reimbursement accounts, and an Employee Assistance Program.
• Insurance options including accident, group legal, and life insurance.
• Defined Contribution Retirement Plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level