Associate Director, Creator Partnerships - Factor

HelloFresh • New York, NY

8h • Remote

About The Position

The Associate Director, Creator Partnerships — Factor is the single point of ownership for all influencer- and creator-driven customer acquisition for the Factor brand. This role combines strategic channel leadership with hands-on team and agency management, owning the full P&L for Factor’s influencer program across Instagram, YouTube, Streaming, and emerging platforms (TikTok, Snapchat). The Associate Director sets the brand’s creator vision, drives the transition from agency-managed spend to in-house Direct Booking at scale, rebuilds previously unprofitable channels, and ensures quarter-over-quarter improvement in cost efficiency and conversion volume.

Requirements

• 5–8 years of experience in influencer marketing, creator partnerships, or performance-driven social media, with at least 2 years in a people-management role.
• Proven track record of managing six- to seven-figure creator budgets with clear P&L accountability and demonstrable CAC or ROAS improvement.
• Deep platform expertise across Instagram, YouTube, and ideally streaming or emerging social platforms.
• Experience transitioning influencer programs from agency-managed to in-house Direct Booking models at scale.
• Strong negotiation skills, particularly around usage rights, exclusivity, and creator compensation.
• Analytical mindset with comfort interpreting performance data and translating it into channel and creator strategy.
• Experience in DTC, meal-kit, food & beverage, or subscription-commerce industries preferred.
• Familiarity with partnership-ads workflows and paid amplification of creator content is a strong plus.

Responsibilities

• Define and execute Factor’s overall creator and influencer strategy across all platforms (Instagram, YouTube, Streaming, TikTok, Snapchat), ensuring alignment with brand positioning, seasonal priorities (LTOs, Peak), and acquisition targets.
• Own the channel-mix allocation, deciding where to increase or pull back spend across platforms each quarter based on CAC efficiency, audience-fatigue signals, and whitespace analysis.
• Lead the transition from agency-managed spend to in-house Direct Booking at scale — targeting a shift from approximately 10% to 40%+ of spend in Direct Booking by Peak ’27 — replicating the HelloFresh playbook while adapting it to Factor’s brand and audience.
• Drive the platform-diversification roadmap: evaluate emerging channels through structured tests in partnership with data and analytics teams, and scale what proves efficient.
• Own the post–Stream Elements YouTube and streaming rebuild, recouping lost conversion volume (previously approximately 38% of Factor’s influencer conversions) through direct in-house partnerships, while maintaining healthy CCV and CAC+D as the channel re-scales.
• Leverage partnership ads to amplify influencer content through paid social media.
• Directly manage a team of 2–4 Associates and Senior Associates handling day-to-day direct booking across Instagram, YouTube, Streaming, and emerging platforms.
• Set booking-volume targets, quality standards (vetting criteria, CTR and CAC benchmarks), and go-live compliance processes for the team.
• Manage external agency relationships (e.g. Village Marketing, test agencies) as a complement to in-house Direct Booking — including RFPs, onboarding, performance reviews, and capacity planning.
• Coordinate with the cross-brand Partnership Ads lead to ensure Factor’s creator content is optimized for paid amplification.
• Coach and develop direct reports, setting clear growth paths and ensuring knowledge-sharing across platforms and booking methods.
• Own Factor’s influencer budget and P&L: set quarterly spend plans, track actuals against targets, and report on ROI, CAC, CCV, and conversion volume.
• Drive down CAC quarter-over-quarter through creator-tier diversification (reducing over-reliance on expensive legacy Mega creators), improved vetting, and direct negotiation of usage rights — targeting approximately 20–25% savings versus agency fees.
• Deliver against an ambitious growth trajectory: target of 18,000+ conversions at a 0.45 ROI by Q1 ’27, representing approximately +44% year-over-year growth.
• Provide regular performance reporting and strategic recommendations to the Head of Influencer and senior Performance Marketing leadership.
• Serve as Factor’s brand guardian in the creator space: oversee brief creation, creative direction, and content quality across all bookings.
• Manage superstar and top-tier creator relationships directly, ensuring brand-right storytelling and high-performance creative.
• Partner with the Brand Manager function on campaign integration, LTO launches, and seasonal creative pushes.
• Establish and maintain creative quality standards, including pre-go-live review processes for all content.
• Work closely with the HelloFresh Associate Director (counterpart) to share best practices, align on cross-brand tooling and processes, and avoid duplication of effort.
• Partner with Data & Analytics to build and refine creator-performance measurement frameworks, including attribution, incrementality, and CAC modelling.
• Collaborate with the Factor marketing team on integrated campaign planning and brand consistency.

Benefits

• Competitive salary
• 401k with company match that vests immediately upon participation
• Generous PTO, including sabbatical
• Parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees