Associate Director, Creator Activation (Influencer)

Omnicom Media US•Chicago, IL

1d•$70,000 - $125,000•Hybrid

About The Position

The Associate Director, Creator Activation is a centralized role tasked with driving Influencer activation within OMG’s dedicated managed service product, Creo. The core responsibility of the role is leading activation of client/agency influencer campaigns, including creator-direct management, negotiation, and execution of social content in response to a client brief and Creo team proposed plans. The role will serve OMG agencies across the organization, working in symphony with client paid social teams to execute paid amplification of Creator campaigns.

Requirements

Bachelor’s degree (Marketing/Advertising/Communications preferred)
5-6 years of experience within Influencer and media environments
Hands on experience managing Creators within Influencer campaigns and client management with blue-chip companies
Experience working on client business in a variety of industries
Experience managing at least 2 direct reports
In-depth understanding and mastery of Influencer operations, Creator compensation, ability to ensure activation excellence and scalable best practices
Strong relationships with Influencer community space, including Creators and talent managers
Thorough understanding of the Influencer ad and organic roles & responsibilities across platforms including but not limited to creative development, talent perspectives, best practices, and measurement
Excellent relationship building with internal and external stakeholders
Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points-of-view
Highly analytical and creative mind in strong communication skills
High levels of integrity, autonomy, and self-motivation
Strong business acumen and the ability to make highly impactful decisions in a timely manner

Responsibilities

Lead influencer activation for Creo clients, including creator agreements, platform management and activation process and procedures from campaign kickoff to completion
Accountable for the strategic alignment and vetting of Influencers for client campaigns
Execute partnerships with influencers from post contract through to campaign completion
Ensure metrics are collected and recaps are developed post-mortem
Guide in planning the logistics (travel, product shipping, etc.) to Talent/influencers for campaigns
Accountable for executional excellence across all Creo activations, limited but not limited to creator onboarding, content ideation and delivery, reporting and live client escalation
Curation, outreach, compensation negotiation, and management of content development/feedback and deployment
Leverage OMG Influencer tech platform for influencer discovery, talent vetting, client content review and ongoing performance benchmarks
Provide input to help guide the OMG Influencer platform roadmap based on client and OMG needs
Participate in and lead weekly team meetings
Maintain a constant pulse on the influencer landscape education via thought leadership communication, staying atop of shifts in the industry and emerging trends and be able to communicate the impact to client business
Develop thought leadership pieces & case studies to increase adoption and authority of Creo within the OMG ecosystem
Work in partnership with OMG COE platform teams and channel stakeholders to implement best practices across functions including but not limited to asset development, commerce, and measurement
Build and maintain relationships with creators and platform partners to identify opportunities for activating
Manage a team of at least 1-2 Supervisors, Sr. Specialists, and Specialists, and ensuring their professional growth within Creo
Help shape Creator Activation operations, providing tactical resources for team development