Associate Director, Creative Strategy

Code3

1d•$113,000 - $135,000•Remote

About The Position

Code3 is an integrated marketing agency that develops performance-focused creative for digital platforms. The Associate Director of Creative Strategy sets the creative strategy vision across a portfolio of midsize accounts and leads a small team of strategists and designers. The role combines hands-on strategy and copywriting, client partnership, and people leadership. The position develops creative roadmaps and structured testing programs, translates performance data into insights and next steps, and connects creative decisions to business outcomes. It serves as a senior client-facing creative strategy partner, presenting results and recommendations while building trusted relationships. The role also champions the use of AI in research, concepting, copywriting, and creative variation workflows, and collaborates with media, analytics, and account teams to take campaigns from brief to launch.

Requirements

At least 6 years of experience in paid social creative strategy and copywriting, with demonstrated expertise in creative formats, hooks, and structures across Meta, TikTok, Snap, and Pinterest.
Experience with large-spend accounts of $500,000 or more per month in paid media that require high volumes of creative ad units, including frameworks to concept, produce, and test at scale.
Experience managing or mentoring strategists, designers, or other creatives, with a record of developing their skills and output.
A history of leading client relationships and driving midsize or larger accounts to strategic success.
Deep experience building and operating structured creative testing frameworks and calendars across multiple accounts simultaneously.
Ability to interpret performance data and turn it into insights, learnings, and actionable creative recommendations.
Extensive experience building and presenting client-facing decks about creative performance and strategy.
Working knowledge of ad formats, creative testing frameworks, and persona development.
Hands-on experience using AI tools in a strategic or creative workflow.
Excellent presentation, communication, and stakeholder management skills.
Experience pitching prospective new clients.

Nice To Haves

Google Demand Gen, PMax, or YouTube creative experience.
Retail creative experience.

Responsibilities

Own paid social creative strategy across a portfolio of mid- to large-size accounts, including ad format recommendations, persona development, messaging angles, and hook frameworks.
Apply paid social platform expertise to drive client creative performance.
Design and operate structured paid social testing agendas and calendars across multiple accounts, defining test priorities and success measures and keeping programs on track.
Manage, mentor, and develop a small team of strategists and designers by setting priorities, reviewing work, and building their skills.
Lead client-facing creative strategy presentations, explain performance and recommendations, and develop trusted advisor relationships.
Guide accounts toward strategic success by connecting creative decisions to business outcomes and identifying risks and opportunities.
Use performance metrics to encourage best practices, new ad formats, and performance-first execution.
Translate performance data, including thumbstop, CTR, ROAS, and CPA, into insights and actionable creative and copy recommendations.
Oversee the quality of team strategies, briefs, hooks, headlines, and scripts, ensuring deliverables align with the strategy.
Champion AI tools and workflows for research, concepting, copywriting, and creative variation development.
Collaborate with media, analytics, and account teams to bring campaigns from brief to launch.
Partner with clients to understand their brands, goals, and performance benchmarks and translate them into strategy.
Monitor paid social trends, platform updates, ad formats, and competitor creative, and keep the team informed.
Pitch prospective new clients.