Associate Director, Copywriting (Always-on Social)

DEPT®•New York, NY

1d•$122,700 - $160,000•Remote

About The Position

As an Associate Director, Copywriting, you are a master of the craft and a strategic pillar of the creative team. You handle our most complex briefs with ease, pioneering ideas that bridge the gap between marketing and technology. You are a trusted partner to our clients, helping them navigate growth through sophisticated storytelling. You move further than the status quo, ensuring every word serves a purpose in the brand’s evolution. Your experience reflects social- and digital-first thinking, along with short- and long-form scriptwriting. Knowledge of all social media platforms is a must, along with a range of written tones of voice. In your day-to-day, you translate strategy into smart, engaging hooks that shift perception and drive action among target audiences. You ensure brand and campaign voice excellence from kickoff through delivery. Along the way, you partner closely with Art Directors to drive creative from concept through delivery. You also orchestrate execution beyond your own output, working with Video Editors, Content Creators, and Visual Designers and report into the Group Creative Director, collaborating to bring creative briefs to life across digital, social, and video channels.

Requirements

5–7 years of experience with a focus on digital-first copywriting.
An exceptional portfolio featuring work that spans performance creative, always-on social, and 360 campaigns for major brands.
Advanced strategic thinking and the ability to link creative output to business KPIs.
Strong leadership skills and the ability to inspire a team of diverse creatives.
A deep understanding of digital-first copywriting and how technology influences content consumption.

Responsibilities

Set the creative standard for copy across major accounts, ensuring excellence and innovation in every output.
Develop compelling creative concepts that break patterns and drive impact against clients’ business objectives.
Write long-form and short-form content that drives conversion and brand loyalty.
Present work in clear and convincing decks that make it easy for clients to say “yes”.
Work closely with the strategy team to inform briefs and provide insights to inform best-in-class social creative concepts.
Shape and pitch convincing presentations through storytelling with strategic and audience insights.
Work in an always-on, agile environment and create connections between social and cultural trends and brand products.
Author creator concepts and briefs that lead to compelling on-brand, platform-first creator content.
Share POVs and perspectives that shape the long-term creative vision for an account.
Lead creative workshops to define brand narratives and creative territories.
Proactively share knowledge and insights with the wider creative team.
Identify opportunities for "growth invention" using copy to push the boundaries of what’s possible in tech and marketing.
Guide a team of junior to mid-level Copywriters. You’ll provide specific, craft-based feedback that pushes their work further while helping them develop their own voices.