Associate Director, Paid Social

Adelphi Group•New York, NY

6d•$110,000 - $145,000•Hybrid

About The Position

As an Associate Director, Paid Social, you'll spearhead paid social media campaigns across platforms for Pharma DTC and HCP accounts, driving strategic planning, execution, and optimization. In this role, you'll deliver client-facing expertise, advising on best practices, case studies, and key learnings. Collaborating with cross-functional teams, you'll ensure alignment with overall brand strategies and foster ongoing education and growth among team members. This role requires hands-on platform expertise, budget management, and data-driven insights.

Requirements

5+ years Paid Social Media marketing experience (healthcare/pharma required).
Expert knowledge of paid social platforms, cross-channel targeting, and social media best practices.
Proven leadership, mentoring, and team-building skills.
Strong analytical, problem-solving, and communication abilities.
Proficiency in Meta Business Manager, X, LinkedIn, TikTok self-serve platforms, and online performance tracking tools.

Nice To Haves

Bachelor's degree in relevant field (preferred).

Responsibilities

Develop, plan, coordinate, and oversee Paid Social campaigns across Meta, TikTok, X, Reddit, and LinkedIn.
Execute in-platform campaigns, leveraging expertise in Facebook, X, and LinkedIn.
Create strategic Paid Social plans, managing budgets and ensuring pharmaceutical advertising standards.
Collaborate with Marketing Sciences to set benchmarks, build KPIs, and optimize campaigns.
Oversee analytics, auditing, and reporting, guiding process integration with Search, Digital Media, and Analytics teams.
Provide training and mentorship, and stay updated on industry trends, tools, and best practices through research and events.