Associate Director, Paid Social

Adelphi Group • New York, NY

4d • $70,000 - $125,000 • Hybrid

About The Position

We are seeking a Social Media Associate Director with experience in campaign management, who is a vocal and engaged leader on their client and functional teams and has shown the ability to carry out strategy through structuring and planning. Associate Directors are direct managers of the Social Supervisors and oversee the holistic team members on their account, taking responsibility, along with the account Supervisors for guiding their growth. Social Associate Directors own the Social function on their book of clients and assist in leading the function for their region. This includes developing overall paid media strategy, helping to grow the client’s business through additional Social channels and ensuring team execution meets and exceeds client expectations. We want an individual that is accountable for all aspects of the plan and has the ability to flag and escalate concerns appropriately to upper management. We value our culture above anything else, and that culture is built on the spirit of our people. We’re looking for tireless optimists, happy warriors and fearless collaborators who bring that extra dose of contagious energy.

Requirements

• Bachelor’s degree or relevant post-secondary education, training, or equivalent experience
• 5+ years business experience including hands on keyboard building and/or managing accounts in the paid social marketing and/or interactive advertising space.
• Be a proactive self-starter
• Possess general knowledge of direct and brand marketing principles and strategies
• Have a deep understanding of the interactive marketing landscape
• Have polished presentation, communication, and analytical skills
• Have strong organizational skills, being able to manage multiple projects at once
• Have online media sales and/or interactive ad agency experience
• Know the difference between features and benefits and how to sell and deliver value!

Nice To Haves

• Deep understanding of social performance campaigns and activation
• Having a passion for advertising and establishing yourself as a thought leader within the office

Responsibilities

• Determine how to use Social resources most efficiently
• Effectively manage and lead all Social team members on particular client team(s)
• Identify training and development needs of client team and broader functional team
• Build training materials and determine how to effectively implement with the client team and broader functional team; receive consistent feedback on needs from teams
• Develop processes, methodologies, best practices and frameworks for client team and broader functional team; work with team members to ensure they are being used
• Consulting with individual client teams as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals
• Lead hiring process for Social team members on their client team
• Oversight for on-boarding new clients within their office location
• Ensure integration with other functional teams
• Determine how to increase and expand paid media services for their clients for any objective depending on client KPI
• Help identify and test new channels and products, highlighting results and sharing across organization and externally
• Ensure Social strategy aligns with client’s overall business goals and merchandise impact
• Help business development team develop and present pitches, including providing oversight and guidance to junior team members assisting with the process
• Owns Social portion of new hire training and onboarding, including: Coordination with HR
• Ensure all materials are up-to-date and all trainings have presenters
• Coaches and evaluates presenters to make sure they are effective
• Determines new trainings that need to be developed and trainings that should be updated, conducts surveys and focus groups to maximize effectiveness
• Develops and provides feedback for onboarding process
• Develops and ensures certification exams are effective
• Leads roll-out and adoption plan for new processes, strategies, etc. developed across client teams
• Identifies and develops new processes, strategies, frameworks, etc.
• Meets with client teams regularly to identify new management approaches, processes, optimization techniques, etc. to determine if appropriate to leverage across all client teams
• Helps pilot new approaches with client teams to refine and ensure viability
• Meets with Content and Analytics functional leads to identify opportunities for integration, processes to leverage, etc.
• Keeps track of alphas and betas being tested across client teams, encourages sharing
• Ensures learnings and insights are captured and shared across client teams
• Provides oversight to client teams on testing approach, analyzing results, and merchandising internally and externally
• Leads development of POVs related to new products and enhancements related to existing PHD Social products and services
• Identifies and evaluates new channels and products
• Recommends clients to test new channels and products
• Maintains central repository of information on channels/products, testing completed, results, recommendations for client types, etc.
• Helps with product marketing for existing Social services
• Project manages development and testing of products and services
• Identifies new products/services being delivered by client teams and determines potential to provide at agency level
• Main point of contact for technology partners – competitive and campaign management
• Identify and evaluate new technology providers in the space
• Develop proposals for new providers recommended for the agency
• Maintain repository of information about technology partners
• Update technology RFIs/comparisons on periodic basis
• Point of escalation for technology related issues
• Responsible to ensure all client teams are informed about new providers or updates to existing technologies
• Subject matter expert for client team questions, new business, sister agencies, etc.
• Main point of contact for social networks
• Oversee Insertion Order creation and process
• Point of escalation for engine related issues
• Manage logins, ensure compliance
• Responsible to ensure all client teams are informed of new products and engine enhancements
• Coordinate presentations from providers for Social team or broader agency
• Coordinate QBR from key engine partners
• Coordinate with training lead on related certifications
• Refine Social Supervisor’s + social team’s insights and actions (implications) that demonstrate a thorough understanding of the client’s goals
• Ability to develop cross channel performance strategies across all objectives including brand awareness, consideration and conversion
• Staying up to date on industry trends and partner updates
• Proactively bringing new opportunities to the team
• Proactively bring new ideas for the account for broader business impact
• Ensure proper communication between various agency capabilities and performance team
• Day-to-day lead on client communications

Benefits

• Freedom to collaborate with over 4,000 colleagues in 80+ offices worldwide.
• The ability to be brave, try new things and help continue to grow our digital offering.
• A place that cares about your personal passions just as much as your work.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level