Associate Director, Content Strategy (B2B) - Donut Studios

New Engen • Los Angeles, CA

2d • Hybrid

About The Position

Donut Studios is New Engen's in-house creative studio, purpose-built to craft high-performing, platform-native, and digital content for ambitious brands. As a key part of New Engen’s suite of specialized solutions, Donut Studios helps unlock breakthrough creative that drives results. This role is for a collaborative individual who is passionate about helping brands thrive through content strategy.

Requirements

• 8+ years of B2B content strategy experience, with senior ownership of enterprise, technology, or similarly complex accounts.
• Proven ability to build and run content programs, owning strategy and operations rather than simply contributing to an established approach.
• Experience managing or mentoring writers, with a track record of developing talent and elevating creative quality.
• Deep understanding of technical and executive audiences across cloud, SaaS, enterprise technology, or similarly complex B2B environments.
• Strong client presence and executive communication skills, with the confidence to lead a room, challenge constructively, and build trust with senior stakeholders.
• Strong channel expertise, with the ability to connect content strategy across creative, design, media, and channel execution.
• Experience using performance data to inform B2B content strategy and make thoughtful recommendations.
• Highly organized and operationally minded, with the ability to manage complex workstreams, priorities, and cross-functional teams.
• Excellent storytelling, communication, and presentation skills, with the ability to turn complex ideas into clear, compelling recommendations.

Nice To Haves

• Direct experience working with AWS, Azure, GCP, or another enterprise cloud brand.

Responsibilities

• Define and lead the content strategy across inbound and outbound channels, including web, email, paid and organic social, display, white papers, ebooks, and newsletters.
• Build the content approach from the ground up and align it to business priorities, audience needs, and the customer journey.
• Develop editorial frameworks, content architecture, and planning systems that scale across solution areas, audience segments, and channels.
• Own the editorial calendar, content cadence, and strategic themes.
• Facilitate strategic planning with senior client stakeholders, translating business priorities into clear content, channel, media, and communication strategies.
• Serve as the senior content voice in client meetings, presenting recommendations, incorporating feedback, and driving alignment.
• Bring structure and momentum to cross-functional teams, partnering with leadership, channel, campaign, and content studio teams to move work forward.
• Develop creative briefs and manage BOM assets to translate strategy into execution.
• Establish B2B content measurement frameworks and use performance data to identify what’s working, uncover opportunities, and continuously improve the content program.
• Proactively identify gaps, emerging opportunities, and new ways to strengthen the client’s content ecosystem.
• Stay ahead of trends across cloud infrastructure, AI/ML, developer tools, and enterprise technology.

Benefits

• Compensation for each opportunity is determined based on the applicable labor market, the scope and structure of the role or engagement, and the individual’s qualifications and experience.
• Support for a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are.
• Full-time employees hired in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed