Content Strategy Director

Humana

2d • $168,000 - $231,000 • Remote

About The Position

Humana is evolving how creative and content work connects strategy, storytelling, channels, and measurable impact — and we’re looking for a strategic content leader to help shape that future. As Director, Content Strategy, you’ll lead the development of audience-centered content approaches that support Humana’s brand and business priorities through engaging, story-driven experiences. In a typical day, you may guide content strategy for integrated marketing initiatives, partner with creative and business leaders, review performance insights, align teams on messaging priorities, and identify impactful ways to connect with audiences in their daily lives through print, audio, and digital media platforms. You’ll help ensure content is clear, consistent, compliant, and useful for members, patients, caregivers, and communities. The Director, Content Strategy leads the team responsible for defining Humana’s content agenda. This role translates business goals, audience needs, brand standards, and performance insights into content strategies that improve member understanding and engagement through a variety of channels. The Director partners with key stakeholders to guide content planning, governance, optimization, and measurement. This work helps Humana deliver clearer, more connected experiences by taking a top-down approach to audience engagement, meeting our customers where they are, and reaching them in meaningful ways through episodic print, audio, digital, and social media platforms.

Requirements

• Bachelor’s degree in Marketing, Communications, English, Journalism, Business, or a related field, or equivalent professional experience
• 8+ years of experience in content strategy, content marketing, editorial strategy, digital strategy, brand strategy, or related marketing communications roles
• 3+ years of experience leading teams, managing direct reports, or directing cross-functional content programs
• Experience developing episodic content for lifestyle publications, digital experiences, social media, or integrated campaigns
• Demonstrated experience developing content strategies, messaging frameworks, editorial plans, or governance standards for multi-channel marketing programs
• Experience using audience insights, performance data, or testing results to inform content decisions and improve outcomes

Nice To Haves

• Experience leading content strategy within a healthcare company, insurance company, or regulated industry
• Experience with content management, workflow, approval, analytics, or personalization platforms such as AEM, Workfront, Aprimo, Adobe Experience Platform, Adobe Journey Optimizer, Sprinklr, or similar tools
• Experience presenting strategies, recommendations, and performance insights to senior leaders and cross-functional stakeholders

Responsibilities

• Lead the content strategy team in translating business objectives, audience insights, and performance data into content frameworks, messaging, and editorial direction
• Partner with stakeholders across the organization to deliver content that is useful, compliant, consistent, and measurable
• Lead a team focused on developing impactful episodic print, audio, digital, and social media content that supports audience engagement and business priorities
• Establish content governance, standards, and planning routines that improve quality, efficiency, and alignment across teams
• Develop and coach content strategy talent, building capabilities that help Humana communicate with clarity and empathy.

Benefits

• medical
• dental
• vision benefits
• 401(k) retirement savings plan
• time off (including paid time off, company and personal holidays, paid parental and caregiver leave)
• short-term and long-term disability
• life insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Director