Associate Director-Communications
About The Position
NYU Langone Health is seeking an Associate Director, Relationship Manager to support a portfolio of service lines, including PCC + Radiation Oncology, Transplant, Neurology, Neurosurgery, ENT, Women's Health, OBGYN, GI, Surgery, Ophthalmology, Adult Psychiatry, and Urology. The role supports the Senior Director, Relationship Lead and serves as a trusted advisor to service line leadership, shaping communications and marketing initiatives that advance business priorities, support marketing efforts, and drive growth. Reporting to the Senior Director, Relationship Lead within the Brand Experience, Creative and Design Center of Excellence, this position connects the COE with designated service lines. It translates business priorities into communications plans and helps ensure effective execution against strategic growth objectives. The Associate Director leads strategic program management, cross-functional collaboration, and operational excellence across marketing and communications initiatives.
Requirements
- At least 8–10 years of experience in communications, marketing planning, or program management in a large, complex, or regulated environment.
- Ability to work effectively in a highly matrixed environment and with many stakeholders.
- Strong project management skills and experience executing tactical deliverables.
- Experience partnering with physicians and/or academic medicine leaders to define communications and marketing strategy.
- Experience building and maintaining relationships.
- Proficiency with project management and communication tools, and data analysis.
- Strong interpersonal skills for cross-functional collaboration and building internal and external relationships.
- Excellent verbal and written communication skills.
- Bachelor's degree in Communications, Marketing, or a related field.
- Ability to communicate effectively with all levels of the organization.
Nice To Haves
- Master's degree in Communications, Marketing, or a related field.
- Background in healthcare, academic medical centers, or other regulated industries.
- Experience working with PCC + Radiation Oncology, Transplant, Neurology, Neurosurgery, ENT, Women's Health, OBGYN, GI, Surgery, Ophthalmology, Adult Psychiatry, and Urology.
Responsibilities
- Develop and execute marketing and communications strategies aligned with service-line priorities, growth targets, and organizational objectives.
- Partner with the Senior Director, Relationship Lead on day-to-day COP planning, including intake, prioritization, development, review, launch, and post-launch debriefs.
- Manage and prioritize requests across COPs, coordinating with content execution teams to support timely activation.
- Track key milestones across plans and promote accountability, timely decisions, and effective execution.
- Coordinate and execute integrated, 360-degree marketing and communications initiatives across multiple service lines with channel content development teams.
- Identify opportunities to improve service-line performance and accelerate growth through campaigns, partnerships, and other strategic initiatives.
- Apply relevant marketing trends and technological innovations to identify opportunities and improve performance.
- Collaborate across Brand Experience, Creative and Design; Media Relations; Enterprise Communications; Strategy, Digital and Program Measurement; Government and Community Affairs; and Strategic Initiatives and Business Operations COEs.
- Coordinate COP operations, including meetings and distribution of Program Briefs, Tactical Plans, and pre- and post-meeting communications, with oversight from the Senior Director, Relationship Lead.
- Collaborate with the Senior Manager, Physician Reputation to align broader growth priorities with specialty physician strategies.
- Engage physicians, researchers, and marketing experts with the Senior Director, Relationship Lead to develop content highlighting clinical innovations and research.
- Coordinate with Channel Lead peers across Content Studio, Brand, Creative and Design, and Digital teams to execute communications strategies across channels.
- Review, refine, and approve service-line content developed with the Content Studio, ensuring alignment with organizational standards and audience needs.
- Work with the SDPM COE to define communications tracking requirements, support measurement setup, and inform campaign optimization.
- Evaluate metrics provided by the SDPM COE to assess campaign effectiveness and guide continuous improvement.
- Ensure adherence to COP processes, workflows, and governance, coordinating timelines and deliverables across initiatives.
- Use analytics and reporting to inform planning cycles, optimize performance, and drive accountability across tactics.
- Communicate effectively with all levels of the organization.
Benefits
- Comprehensive benefits and wellness package.
- Financial security benefits.
- Generous time-off program.
- Employee resource groups for peer support.
- Holistic employee wellness program covering physical, mental, nutritional, sleep, social, financial, and preventive care.
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What This Job Offers
Job Type
Full-time
Career Level
Director
