Associate Director-Communications

NYU Langone Health • New York, NY

8h • $121,792 - $210,092

About The Position

NYU Langone Health is seeking an Associate Director, Patient Communications, to lead strategy and content direction for patient communications in collaboration with Medical Center IT (MCIT). The role shapes the vision, editorial direction, and operating model for patient communications within Communications, Marketing, Government and Community Affairs (CMGCA), ensuring content aligns with institutional priorities, audience needs, and standards for quality and consistency. The Associate Director reports to the Senior Director of Strategy, Digital, and Program Measurement (SDPM) and works closely with the Relationship Lead for Patient and Family Engagement (P&FE), MCIT initiative owners, and content creators.

The role oversees patient communications strategy, channel planning, intake and prioritization, content development, workflow operations, performance measurement, and coordination across institutional and cross-functional partners. It also provides governance and editorial review for patient-facing content and manages and mentors a Content Lead. The position requires effective communication with all levels of the organization.

Requirements

• At least 8 years of experience leading in a highly regulated industry, preferably an institutional or academic medical center setting.
• At least 2 years of experience managing and leading effective teams.
• Strong background in program management, strategic planning, and institutional alignment.
• Experience developing and executing content plans aligned with business priorities, audience needs, and operational workflows.
• Experience leading content strategy and channel management for digital platforms.
• Proven ability to manage cross-functional initiatives, build alignment across teams, and deliver operational improvements.
• Strong organizational and operational skills, including experience managing intake, prioritization, approvals, and handoffs across multiple stakeholders.
• Deep experience with UX and/or UX capabilities, with the ability to understand the patient experience as communications are developed.
• Bachelor's degree in Communications, Marketing, Business, or a related field.
• Ability to communicate effectively with all levels of the organization.

Nice To Haves

• Master's degree in communications, public health, health administration, business, or a related field.
• Healthcare industry experience, particularly within academic medicine, with familiarity with medical terminology and the sector's unique content needs.

Responsibilities

• Lead the vision, strategy, and channel oversight for patient communications within CMGCA and in collaboration with MCIT.
• Manage intake and prioritization of patient communications requests from MCIT and P&FE initiative owners, aligning work with patient needs, channel strategy, and institutional priorities.
• Coordinate upstream strategy with MCIT initiative owners to establish communication objectives, audience needs, channel approach, and desired outcomes before content creation.
• Translate clinical and operational stakeholder needs into program briefs for channel and content teams.
• Align P&FE initiative priorities with the patient communications content calendar in partnership with the assigned Relationship Lead.
• Oversee development of educational and procedural patient communications, ensuring materials are clear, accurate, and actionable.
• Manage patient communications workflows, including request tracking, deadlines, approvals, handoffs, and feedback loops for distribution.
• Establish an operating model for MCIT-initiated and related requests within CMGCA to support efficient execution and distribution.
• Track communication performance and KPIs, use insights to inform improvements to content effectiveness, channel strategy, and execution, and work with analytics to report results and optimizations.
• Coordinate communications strategy, governance, and execution with the Relationship Lead and SDPM peers.
• Partner with MCIT stakeholders and cross-functional teams to translate institutional priorities into patient communications strategies.
• Represent the function on institutional committees alongside the Senior Director of SDPM, helping establish governance and decision-making for patient-facing content before distribution.
• Coordinate with channel partners, content studio teams, and operational leads on editorial planning, approvals, publishing, and distribution.
• Partner with Content Operations on project management and operational needs.
• Review and approve patient-facing content before distribution, and provide escalation support for issues involving quality, tone, compliance, or channel fit.
• Manage a Content Lead responsible for developing patient communications content and mentor the direct report's professional growth, creativity, and operational discipline.
• Clarify team priorities, roles, and goals so team members understand how their work supports institutional strategy.
• Promote a high-performing team culture grounded in collaboration, accountability, continuous improvement, and service excellence.

Benefits

• Comprehensive benefits and wellness package.
• Financial security benefits.
• Generous time-off program.
• Employee resource groups for peer support.
• Employee wellness program covering physical, mental, nutritional, sleep, social, financial, and preventive care.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager