Associate Director, Brand Strategy (Distribution)
About The Position
Roc Nation is seeking an Associate Director, Brand Strategy for Roc Nation distribution owned and operated properties. In this role you will work with the President, the VP, Digital and other key stakeholders to develop a multi-channel social strategy for maximum views, impact, growth and acquisition. This position will support the continued development and growth for a diverse roster of Roc Nation artists and the Roc Nation Distribution brand. Responsibilities will include executing promotional campaigns, designing and implementing creative marketing plans and content strategies, securing digital retail merchandising, facilitating requests between partners, managers and artists and maintaining web & social platforms for the Roc Nation Distribution brand. The Associate Director will be responsible for shaping both digital strategy and the execution of plans, including social media publishing, and newsletter blasts on a daily basis.
Requirements
- 5+ years experience managing the use of and/or relationships with digital distribution and social platforms
- Extensive knowledge of and passion for the music market
- An in-depth understanding of social media platforms, industry trends, new technologies and digital music services
- Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously
- Knowledge using basic audio, photo and video editing programs
- The highest attention to detail
- Track record building and maintaining strong business relationships
- Strong oral/written communication skills
- The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible
- Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms
- Experience working with social management and listening platforms
- Experience working with content management systems; especially Wordpress
- Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by the employer for a visa.
Nice To Haves
- Bachelor's degree in a related field preferred
Responsibilities
- Develop and execute digital marketing/sales and content distribution strategies for Roc Nation Distribution.
- Present and develop content calendars, rollout strategies and content ideas to drive more awareness and adoption of the ROC Nation distribution platform
- Support and manage relationships with key digital partner accounts; liaise with label distribution partners to execute digital sales plans and marketing initiatives
- Produce and post digital content, including text, images, videos; liaise with the creative department, product managers and digital marketing leads to develop artist focused content
- Support and manage Roc Nation Distribution website and social channels including but not limited to redesigns and updates around new platform features
- Grow artist awareness, site traffic and content syndication through third party editorials, feature placements, social networking strategies, influencer marketing, marketing programs, D2C initiatives, contests/sweepstakes and exclusive content promotions to drive revenue
- Compile and distribute regular reports to internal team; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion’s success and areas of opportunity/growth
- Develop and execute content release campaigns, tour promotions, and other marketing efforts as needed around artist’s launches
Benefits
- Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)
- Free concert tickets, paid time off including paid holidays, sick time and floating days
- Career and skill development programs with School of Live
- 401(k) program with company match
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
11-50 employees
