Associate Director, Brand Strategy

Inizio Evoke•New York, NY

12h•Remote

About The Position

The Associate Director, Brand Strategy position serves within the Brand Strategy team by delivering both high quality work for our life science industry clients and facilitating growth of department capabilities, skills, processes and approaches to enhance our offerings in the marketplace. You will also have a broad understanding of marketplace needs, a demonstrated grasp of opportunities that can grow agency capabilities, and adapt to changing needs of clients and the industry. This is a remote opportunity reporting to the Senior Vice President, Brand Strategy. You help drive direction set by the EVP Strategy for how excellent our strategic product is, and you help those more junior to reach that bar. You're expected by the client and creatives to create strategic solutions that answer their business problems, and for being a promoter of our creative excellence as an agency. You can manage clients to a very high degree of quality. You are a presenter. You push the strategic discipline forward. Most importantly, you lead collaboration across many different working styles and perspectives.

Requirements

5+ years total business experience is required
4+ years in pharmaceutical marketing or communications agency experience is required, with demonstrated career progress focused on expanding engagement and driving innovation
Bachelor's degree in life sciences, marketing, or communications
Experience developing successful pharmaceutical marketing strategies
Expertise with a focus on using insights, developing strategies into a brand plan, and working in a multi-platform ecosystem
Demonstrated people management experience
Can present marketing and strategic plans to main client decision makers
Demonstrated leadership in a collaborative environment

Responsibilities

Proactively inform and develop new approaches, ideas, and services
Guide and serve as a go-to subject matter expert for a strategic point-of-view on specific client challenges or marketplace dynamics
Oversee the brand and communications direction of an account in partnership with the Account Lead and Creative Lead
Create and steward brand strategies, defining them and building them over multiple campaigns/activities
Frame thinking and place in its proper context by: Isolating a business' problems with a brand and communications can affect. Isolating the roles of the brand, communication, and communication channels within business plans—thinking for tomorrow and not just today.
Promote the brand purpose and ensure that it lives across all main touch-points and communications
Identify additional opportunities for growing assigned accounts, both in the world and within the agency
Forge relationships with internal members of senior leadership, with diverse teams and departments (Creative, Account, etc.)
Track the success of campaign and accounts and manage the award submission process
Develop the skills of and mentor junior team members