Associate Director, Brand Media - Remote

UnitedHealth Group•Minnetonka, MN

3d•Remote

About The Position

The Associate Director, Brand Media within the Enterprise Brand Management team is responsible for leading and guiding media strategy development, execution, stewardship, optimization, and measurement for UnitedHealth Group, UnitedHealthcare, and Optum brands. This role plays a critical leadership position in advancing paid media excellence and expanding internal media capabilities ensuring enterprise investments align to brand strategy, audience needs, and measurable impact. You’ll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

Requirements

5+ years of experience in a consumer marketing or advertising role
5+ years of media planning experience, preferably at a media agency
5+ years of experience with Microsoft Office suite and Adobe
3+ years of experience building or advancing internal marketing or media capabilities
2+ years of demonstrated campaign management experience, with the ability to develop and execute multi-channel marketing campaigns
All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy
Candidates are required to pass a drug test before beginning employment.

Nice To Haves

Health care or regulated industry experience
Proven solid strategic thinking, problem-solving, and executive communication skills
Proven confidence presenting to senior and executive-level stakeholders
Proven ability to navigate ambiguity, manage competing priorities, and adapt quickly to change
Proven growth mindset with a passion for continuous learning and innovation

Responsibilities

Analyze enterprise business objectives, target audiences, and insights to create comprehensive, brand-aligned media strategies; adapt strategies as conditions evolve
Lead integrated media strategy and planning processes, including briefing, execution planning, and ongoing implementation
Present media strategies, execution plans, and performance outcomes to senior and executive stakeholders. Own and develop audience strategies based on funnel stage, audience type, demographic needs, product line, or enterprise initiative
Oversee day-to-day media execution for brand campaigns, providing clear directions to media partners on trafficking, creative schematics, and optimization opportunities
Expand internal media capabilities by identifying opportunities to upskill teams, refine processes, and evolve enterprise media practices over time
Stay on top of media, platform, and consumer behavior trends; proactively translate insights into clear recommendations and opportunities aligned to enterprise brand strategy
Function as a thought leader and internal center of excellence for media across traditional, digital, social, and emerging channels across the enterprise
Represent the brands in cross-functional and enterprise forums, advising stakeholders on media strategy, investment decisions, and evolving opportunities
Evaluate emerging platforms, formats, partnerships, and technologies to assess enterprise applicability and business value
Build and socialize best practices across the organization, including governance models, influencer strategy, test-and-learn frameworks, and measurement approaches
Lead the development of holistic, integrated reporting that connects paid media performance with brand health, content performance, and social engagement metrics to ensure it is viewed through a unified, brand-centered lens
Track, analyze, and interpret brand campaign performance; provide insights and recommendations to inform optimization and future investment decisions. Use inputs including Marketing Mix Modeling, cross-media performance, platform analytics, and competitive intelligence
Lead compilation, creation, and distribution of integrated campaign reporting to deliver clear, actionable insights to leadership
Document and manage enterprise media investments across UnitedHealthcare, Optum, and UnitedHealth Group, providing visibility into current and historical spend trends
Plan and steward media budgets, including agency negotiations, reconciliation, and financial tracking to ensure cost efficiency and ROI discipline
Partner with agencies on monthly reconciliations, billing accuracy, and budget stewardship