Associate Director, Brand Analytics – Systemic Mastocytosis (SM)

Sanofi•Cambridge, MA

7d•$148,500 - $214,500•Hybrid

About The Position

Sanofi is an innovative global healthcare company committed to transforming the lives of people with immune challenges, rare diseases, blood disorders, cancers, and neurological disorders. The company is undergoing a strategic modernization of its operational structure with the creation of the Go-to-Market Capabilities (GTMC) team. This new organization aims to deliver best-in-class capabilities to accelerate and improve key commercial operations, facilitate strategic decision-making, and optimize process excellence and efficiency. The Associate Director, Brand Analytics – Systemic Mastocytosis (SM) will be a key member of the Insights and Analytics (I&A) team, serving as an integral strategic partner to Sanofi’s US Commercial leadership. This role is responsible for reporting and presenting Sanofi's portfolio performance and integrated insights, leveraging a wide range of primary and secondary datasets to deliver impactful performance insights and identify opportunities. The position will collaborate with cross-functional stakeholders to provide best-in-class Brand Analytics support for AYVAKIT and pipeline SM products. This role reports to the Director, Insights & Analytics – Systemic Mastocytosis (SM).

Requirements

Bachelor's degree required
A minimum of 5 years of experience in pharmaceutical/biotech analytics (experience may be gained at a manufacturer OR at a consulting firm working on pharma/biotech projects)
Strong business acumen, with well-developed communication & presentation skills
Strong analytical skills, with ability to design, develop, and execute analyses to answer complex business questions
Patient-level claims data experience (IQVIA, Komodo, Symphony, or similar platforms)
Proficiency with Microsoft Office applications (particularly Excel & PowerPoint)
Experience with data management & analysis platforms (e.g., Databricks, Snowflake, etc.)
Experience with specialty pharmacy/patient services data and national-level sales/demand data

Nice To Haves

Advanced degree (MBA, MS, MD, PhD) preferred
Core analytics programming languages (e.g., SQL, R, Python, VBA)
Data visualization/business intelligence tools (e.g., Power BI, Tableau, Qlik, or PowerPoint-based dashboards)
CRM systems experience (Veeva, Salesforce, etc.)
Experience in relevant therapeutic areas (Rare Disease, Oncology, Hematology)
Ability to collaborate with Advanced Analytics teams on AI/ML applications (hands-on data science experience is a plus but not required)
Ability to thrive in a fast-paced environment, comfortable with ambiguity, and with a track record of delivering exceptional results.
Authentic, humble team-player with a strong desire to learn & develop new skills.
Excellent project management skills, able to deftly balance multiple priorities.
Ability to work in a matrixed environment with many cross-functional partners to understand and influence key business decisions.

Responsibilities

Act as strategic partner and subject matter expert for brand leadership in key Commercial activities/workstreams, such as brand planning, performance reviews, new indication launches, and assessment of new initiatives.
Partner with brand team to develop and measure KPIs that are closely aligned with brand strategy and tactics.
Lead development and maintenance of KPI reports for the broader Commercial team, leveraging insights from Marketing, Sales, PSS, and Market Access functions.
Synthesize brand performance metrics into a cohesive narrative, and deliver strategic insights to Commercial leadership.
Drive the development and refinement of dynamic performance dashboards to synthesize information and enable agile Commercial decision-making.
Support new launches through leadership of behavioral segmentation and targeting.
Perform ad-hoc national and sub-national analyses to proactively identify areas of opportunities and threats, leveraging marketing tactic utilization, sales execution, and customer adoption metrics.
Collaborate with Brand Analytics & Forecasting leads across Sanofi’s portfolio on TA / business unit-level performance overviews and deep dives.
Partner with Advanced Analytics colleagues to support optimization of promotional investments (e.g., marketing mix analyses) and better understand / impact key business levers (e.g., application of AI / ML models to understand patient conversion, predict HCP product selection, etc.).
Engage with Field Deployment / Reporting colleagues to produce national and sub-national Sales Force Effectiveness reports.
Coordinate with Data Management to ensure insights are properly contextualized and derived from reliable, high-quality information.
Coach junior I&A team members as they engage in onboarding, upskilling, and training in Sanofi-specific processes / data.
Collaborate effectively with offshore Sanofi Hub I&A team members to deliver Brand Analytics insights, and provide day-to-day leadership and oversight in a matrix management structure.