Associate Director, Beef Monitoring Marketing

MSD • Lenexa, KS

1d • Hybrid

About The Position

The Associate Director, Beef Monitoring Marketing will develop and implement strategies to achieve short- and long-term business objectives and improve the customer experience across channels and touchpoints. The role is responsible for growing sales and market share for the Sensehub brand in the U.S. cattle technology business while identifying opportunities to improve operational processes. The position works with sales and cross-functional teams in the U.S. and globally to understand customer needs, identify market opportunities, and execute marketing initiatives.

The role manages Sensehub Beef technologies and lifecycle management projects, including new product introductions and portfolio rationalization. It also oversees customer experience initiatives, integrated marketing execution, agency relationships, pricing collaboration, forecasting, product availability, and the measurement of customer experience outcomes. The position is based primarily in Lenexa, Kansas, with hybrid work arrangements and travel of up to 50%.

Requirements

• Bachelor's degree in marketing, business administration, animal science, or a related field.
• At least 8 years of previous marketing or relevant experience.
• Ability to travel up to 50% of the time.
• Demonstrated ability to develop and implement marketing plans.
• Strong knowledge of integrated marketing strategies, omnichannel marketing, and customer relationship management (CRM) platforms.
• Excellent communication and interpersonal skills, including the ability to collaborate across teams and organizational levels.
• Demonstrated project management skills and ability to manage multiple projects and priorities effectively.
• Customer-centric mindset and passion for delivering exceptional customer experiences.
• Strong analytical and problem-solving skills, with attention to detail.
• Required skills include adaptability, brand management, cross-functional leadership, customer insights, digital consumer engagement, digital marketing, market research, market segmentation, omnichannel marketing, product launches, product management, and strategic planning.

Nice To Haves

• Master’s degree in business administration, agricultural business, or a similar field.
• Extensive knowledge of the U.S. beef and dairy industries.
• Cattle technology sales or product management experience.
• Experience managing new product launches.
• Proven experience in customer experience operations and/or marketing, customer journey mapping, or a similar role.
• Competencies in strategic marketing, new product planning, brand management, customer and market insights, business and financial acumen, working across boundaries, strategic thinking, project management, productive communication, and problem solving.

Responsibilities

• Manage Sensehub Beef technologies and develop short- and long-term strategies to grow sales and market share in key segments.
• Understand customer needs for cattle behavior and health monitoring technologies and identify market opportunities in partnership with sales teams.
• Evaluate and improve the end-to-end customer experience to create competitive advantage and drive market share growth.
• Collaborate across U.S. and global functions as needed.
• Execute marketing tactics through channels including field sales, distribution networks, infrastructure solutions, and customer service.
• Manage external and internal agency relationships and processes for promotional material review and approval.
• Oversee lifecycle management projects, including new product introductions and portfolio rationalization, in collaboration with global R&D, manufacturing, and operations.
• Partner with the pricing team to set and optimize pricing and review special customer pricing requests.
• Identify customer touchpoints and implement integrated strategies with cross-functional U.S. and global marketing teams.
• Analyze customer insights to identify pain points, preferences, and opportunities to improve customer experience.
• Partner with manufacturing, customer service, and global teams to support accurate forecasting and product availability.
• Align customer experience initiatives with overall marketing strategies and campaigns.
• Measure and report the effectiveness of customer experience initiatives using relevant KPIs and provide actionable insights to management.

Benefits

• Medical, dental, and vision healthcare benefits.
• Other insurance benefits for employees and family.
• Retirement benefits, including a 401(k).
• Paid holidays.
• Vacation.
• Compassionate and sick days.
• Eligibility for an annual bonus and long-term incentive, if applicable.

What This Job Offers

• Job Type: Full-time
• Career Level: Director