Associate Director, Beef Monitoring Marketing

MSD•Lenexa, KS

2d•$142,400 - $224,100•Hybrid

About The Position

The Associate Director, Beef Monitoring Marketing will develop and implement strategies to achieve short-term business objectives and improve customer experience across channels and touchpoints. The role focuses on growing sales and market share for the Sensehub brand in the U.S. cattle technology business while identifying opportunities to improve operational processes and effectiveness. The role manages Sensehub Beef technologies and related marketing strategy, customer experience, channel execution, lifecycle management, pricing collaboration, forecasting, and performance measurement. It works with U.S. and global marketing, sales, R&D, manufacturing, operations, customer service, pricing teams, and agencies to support customer satisfaction and business objectives. The position is based primarily in Lenexa, Kansas, has a hybrid work arrangement, and requires travel up to 50%.

Requirements

Bachelor's degree in marketing, business administration, animal science, or a related field.
At least 8 years of marketing or relevant experience.
Ability to travel up to 50% of the time.
Demonstrated ability to develop and implement marketing plans.
Strong knowledge of integrated marketing strategies, omnichannel marketing, and customer relationship management (CRM) platforms.
Excellent communication and interpersonal skills, with ability to collaborate across teams and organizational levels.
Demonstrated project management skills and ability to manage multiple projects and priorities effectively.
Customer-centric mindset and passion for delivering exceptional customer experiences.
Strong analytical and problem-solving skills, with attention to detail.
Required skills include adaptability, brand management, cross-functional leadership, customer insights, digital consumer engagement, digital marketing, market research, market segmentation, omnichannel marketing, product launches, product management, and strategic planning.

Nice To Haves

Master’s degree in Business Administration, Ag Business, or a similar field.
Extensive knowledge of the U.S. beef and dairy industries.
Cattle technology sales or product management experience.
Experience managing new product launches.
Proven experience in customer experience operations and/or marketing, customer journey mapping, or a similar role.
Preferred competencies include strategic marketing, new product planning, brand management, customer and market insights, business and financial acumen, working across boundaries, strategic thinking, project management, productive communication, and problem solving.

Responsibilities

Manage Sensehub Beef technologies and develop short- and long-term strategies to grow sales and market share in key segments.
Understand customer needs for cattle behavior and health monitoring technologies and identify market opportunities in partnership with sales teams.
Evaluate and improve the end-to-end customer experience to create competitive advantage and drive market share growth.
Collaborate across U.S. and global functions as needed.
Ensure execution of marketing tactics through channels including field sales, distribution networks, infrastructure solutions, and customer service.
Manage external and internal agency relationships and processes for promotional material review and approval.
Oversee lifecycle management projects, including new product introductions and portfolio rationalization, collaborating with global R&D, manufacturing, and operations as needed.
Partner with the pricing team to set and optimize pricing, evolve pricing as needed to meet financial objectives, and review special customer pricing requests.
Work with U.S. and global marketing teams to identify customer touchpoints and implement integrated strategies that support customer satisfaction.
Analyze customer insights to identify pain points, preferences, and opportunities to improve the customer experience.
Partner with manufacturing, customer service, and global teams to support accurate forecasting and product availability.
Align customer experience initiatives with marketing strategies and campaigns.
Measure and report the effectiveness of customer experience initiatives using relevant KPIs and provide actionable insights to management.