Associate Director, Analytics

RAPP•Chicago, IL

3d•$102,000 - $112,000•Hybrid

About The Position

RAPP Chicago is looking for an Associate Director, Analytics to join our award-winning Marketing Sciences team. We are RAPP – world leaders in activating growth with precision and empathy at scale. As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations. We foster an inclusive workplace that emphasizes personal well-being. At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning. Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients. Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

Requirements

6-8 years media and creative analytical experience
Ability to translate complex data into a communicable, actionable and insightful narrative
Systems thinker who can identify data-driven opportunities to improve customer experiences across media, site, CRM, social, and local marketing
Expert knowledge of marketing mathematical tools and methods, direct marketing test and learn plans, ROI and measurement plans
Extensive knowledge of Direct Marketing metrics, especially digital and emerging media
Extensive knowledge of database / direct marketing principles and best-in-class methodologies
Working knowledge of databases and structure
Working knowledge of statistical methods and tools
Proficient knowledge with data visualization tools, e.g., Power BI, Datorama, Tableau
Proficient knowledge with web analytics and publisher UI tools: Google Analytics, Campaign Manager, DSPs, Adobe Analytics
Proficient knowledge with database and marketing automation tools: SQL, Statistical Programming (R or Python), Machine Learning, GenAI, etc.
Proficient knowledge with attribution and analyses across channels: Media, Site, CRM, etc.
Strong analytical and communication skills

Nice To Haves

Consulting and/or Marketing/Advertising Agency experience a plus

Responsibilities

Lead the development of best-in-class applications of analytics for clients and across the enterprise
Collaborate across Account, Strategy, Creative and Technology disciplines to produce actionable insights for our client(s) on prospect and/or customer behavior based on campaign results and analysis, both from individual campaigns and at an aggregate/historical level
Provide a consultative approach when developing client-based solutions, listening for business challenges and designing approaches that will relieve client “pain points”
Collaborate with subject matter experts in the Media and Data Science space to develop measurement plans and reporting for all initiatives ensuring proper KPI assignment, data collection, test and learn plans, and targeting in order to produce data driven intelligence from campaigns and programs
Craft innovative data and analytics representations that allow insights to be easily understood and extracted from large amounts of data and analytical output
Develop methodologies that informs component (creative, format, target, offer, message) analyses and optimizations based on tests and in-depth analyses within or across campaigns
Drive strategy and optimization plans through lateral thinking, knowledge of results, customer behavior, meaningful data insights and the use of innovative forecasting and insight tools
Connect multiple data source inputs (including first and third party data and third party research) to produce performance reports, advise on segmentation and assist longitudinal analyses
Develop observations and insights around campaign results for optimization of Media and omni-channel performance across marketing campaigns
Ensure analytics rigor in all areas of analytics
Lead innovation of visualization or other forms of presenting analytical results and insights
Lead in the development, standardization and implementation of measurement plans
Leverage Media data and technology platforms to assist in measurement and performance reporting
Collaborate with other Marketing Science teams (e.g., RAPP Analytics Enablement or client-side) to design, develop, deliver and automate campaign reporting
Ensure development of appropriate tools, skill-sets, methodology and innovation across analytics discipline
Develop and apply analytics products developed through RAPP
Assist in providing training / mentoring on analytical methods and new technology
Attract, nurture and retain the best talent