Associate Director, Advanced Analytics

Horizon Media•Los Angeles, CA

3d•Hybrid

About The Position

Horizon Media is seeking a highly motivated individual to elevate and maintain its marketing analytics offering within the Advanced Analytics team. This role is crucial for serving a fast-growing client base and requires prior experience leading marketing analytic engagements and development, ideally from an analytics consulting firm or marketing agency. The Associate Director will manage a team and contribute to the development of new and existing statistical models designed to maximize client business results. The position demands both hands-on model development skills and a creative, story-telling approach. Analytic engagements may encompass marketing mix modeling (MMM), Multi-Touch Attribution modeling (MTA), closed-loop and attribution modeling, in-market testing, campaign measurement, customer journey analytics, CRM, digital analytics (website, mobile, app, social media), forecasting, financial analysis, and user-level analysis. Proficiency in statistical analysis tools like Python, R, KNIME, or SQL, along with familiarity with marketing platforms, data, and terminology, is essential. The role also involves cultivating and maintaining strong relationships with clients, internal stakeholders, third-party vendors, and operational teams within Horizon. This is a high-growth, high-visibility role in a dynamic industry.

Requirements

Bachelor’s degree in a mathematical or quantitative discipline (Statistics, Business Analytics, etc.), marketing or media also acceptable (Master’s preferred)
5+ years of experience in data & analytical functions in an agency/consulting environment
At least two years of team management experience
Proficiency with statistical analysis tools such as Python and R, as well as database (SQL) and regression modeling
Experience with data visualization tools (Tableau preferred) and data storytelling using dashboards or ppt presentations required
Ability to develop proprietary statistical models, design A/B tests, execute Marketing Mix Models and multi-touch attribution algorithms
Ability to both get the hands dirty with data and communicate with clients on their business questions
Familiarity of changing landscape of ad tech within Ad Servers (DCM), DSPs (TTD, DV360), SEM
Managing 2-3 junior analytics’ members
Experience in fast-paced environment, possessing the ability to work on multiple projects simultaneously
Ability to be client facing and translate technical subject matter into relatable business terminology and respond to unexpected questions on the spot
Creative thinker that is willing to challenge the norm to improve analytic processes

Nice To Haves

Master’s degree preferred

Responsibilities

Manage and mentor a growing and diverse team
Create and elevate current analytics methodology, build a replicable statistical framework to rollout across multiple clients
Develop, train, and productionalize new models for media optimization and driving client business
Work closely with clients and account teams to assess business and marketing challenges, discuss solutions, and execute plans
Oversee team modeling outputs and inputs, collaborating with Business Intelligence and Data Engineering teams to ensure automated and efficient data processes
Build marketing mix models, diminishing returns analysis, and campaign test designs to assess and inform client return on media investment
Spearhead new analytical initiatives to drive actionable insights for clients