Associate Director, Access Marketing Support Program Strategy and Experience

Takeda•Cambridge, MA

32d•Hybrid

About The Position

The Associate Director, Access Marketing Support Program Strategy and Experience, offers a unique opportunity to shape the product support experience for an important launch and Takeda’s first commercial footprint in Dermatology. As a key member of the Dermatology brand team, you will design and drive initiatives that encourage seamless orchestration across Takeda’s support ecosystem, while maintaining integration with brand identity and omnichannel communications. Success in this role will demand both forward-looking experiential thinking and executional rigor as Takeda prepares to meet patient needs in plaque psoriasis, a highly managed and competitive therapeutic area. This position will report into the Director, Head of Access Marketing.

Requirements

Bachelor’s degree
8+ years of commercial biopharmaceutical experience, including demonstrated expertise in both brand marketing and patient access
2+ years in leadership roles with increasing responsibility, demonstrating progressive experience in marketing or patient services within the biopharmaceutical industry
Direct experience working with US drug channel stakeholders, such as specialty pharmacies, name-patient hubs, digital pharmacies and integrated delivery networks
Experience leading strategic initiatives with enterprise-level visibility and impact
Experience independently leading marketing campaigns through the promotional review process, including resources designed for digital distribution
Experience working directly with manufacturer product support programs in specialty categories
Fully independent in influencing others, capable of applying advanced techniques in complex situations and leading strategic initiatives
Independently applies marketing and patient service concepts in routine situations, with a comprehensive understanding of its principles and minimal guidance
Must have strong leadership skills with an ability to set direction, generate commitment, identify, and resolve issues, and evaluate risk.
Ability to collaborate and work effectively with cross-functional teams, with a proven ability to influence without authority.
Must have organizational, analytical, problem-solving, and strategic thinking skills and the ability to manage multiple projects simultaneously.
Must have excellent oral and written communication skills, learning agility, financial management, and budgeting capabilities.
Willingness to travel to various internal and external meetings and conferences that could include overnight stays ranging from one to several nights.
Weekend travel may be required; up to 15%.

Nice To Haves

Advanced degree in business administration, pharmacy, nursing or health administration
Experience in the Psoriasis (PsO) therapeutic market
New product launch experience
Direct responsibilities managing performance for hub and/or channel partners

Responsibilities

Lead promotional strategy and resource development for Takeda’s patient support program (PSP)in dermatology, helping educate and engage with patients and their care teams across the access journey
Lead experience design and touchpoint mapping to encourage consistent, high-quality engagement across Takeda’s broader support ecosystem to help mitigate access barriers
Manage creative agency to develop, approve through promotional review, and help deploy PSP promotional resources and omnichannel communications plan, including enrollment forms, letters IVR scripts, brochures, websites, emails and SMS push communications
Set objectives, delegate tasks, and ensure operational success, with reviews by senior management
Influence organizational goals and policies through strategic marketing initiatives
Represent brand priorities and PSP strategy in planning discussions with internal and external partners, including hub, specialty pharmacy and trade partners
Independently develop and communicate proposals for service level core requirements and enhancement opportunities in routine and moderately complex situations with minimal guidance
Demonstrate strong leadership and communication skills with a high level of influence and trust
Manage product planning, development, and budgeting activities for tactical responsibilities
Demonstrate excellent interpersonal skills, including coachability, receptiveness, responsiveness, and flexibility in interacting with both internal and external collaborators
Partner effectively with Patient Services, Market Access, Specialty Pharmacy and other stakeholders to ensure alignment with business objectives and Access Marketing priorities
Shape business rules, partner requirements and mock launch activities to integrate diverse internal and partner capabilities within a cohesive ecosystem that meets patient needs in PsO
Lead measurement plan to benchmark, measure and track performance against marketing goals across the end-to-end access experience
Lead access marketing engagement with external advisory groups and partner organizations that represent the needs of PsO patients and caregivers
Influence organizational goals and maintain frequent communication with peers and customers