Associate Digital Capability & Technology

Lilly • Toronto, ON

5d • CA$65,700 - CA$147,400 • Hybrid

About The Position

Canada's digital health landscape is evolving rapidly — patients and healthcare professionals expect to find trusted medicine information at the top of every search result. As our Associate Digital Capability & Technology you will own and implement the capability that makes this happen. You will define and execute Canada's search and user-experience strategy, lead cross-functional projects for our highest-priority brands, and shape how Lilly Canada shows up across all digital surfaces — from organic search results and disease-education platforms to AI-generated search experiences. You will also represent Canada in global IBU Search and Web forums, ensuring local realities inform global strategy. This is a builder's role. You will create the playbooks, set the KPIs, drive the roadmap, and own the outcomes. This is a hybrid role – onsite presence at our Toronto office will be 10 days or more per month (or at least 50% of the time), determined in collaboration with your manager and based on business needs.

Requirements

• 5–8 years of digital experience, with demonstrated expertise in SEO/SEM strategy, web product ownership, and UX/CX strategy — ideally in regulated industries (pharmaceutical, healthcare)
• Proven track record owning search performance at scale, with measurable results in organic ranking, paid search efficiency, or digital audience growth
• Experience managing web product roadmaps and leading cross-functional teams design and technical implementation projects
• Familiarity with AI-driven search formats (AI Overviews, AEO, GEO) and how generative AI is reshaping digital engagement is a strong differentiator
• Experience working within or alongside global digital teams is an asset
• University degree required; advanced credential in digital marketing, UX, or technology is an asset
• Hands-on proficiency with SEO and SEM tools: SEMrush, Google Search Console, or equivalent
• Working knowledge of web CMS platforms, preferably Adobe Experience Manager (AEM)
• Solid grounding in web analytics (Adobe Analytics or GA4), tag management (Adobe etc..), and performance measurement frameworks
• Understanding of Canadian digital compliance requirements: PAAB, ASC, CASL, Health Canada regulations
• Able to read and interpret technical briefs and communicate tradeoffs between UX, technical feasibility, and compliance to non-technical stakeholders
• Strong cross-functional project leadership — able to align medical, regulatory, brand, and agency stakeholders with clarity and momentum
• Comfortable operating in a global matrixed environment; skilled at representing Canada's interests in global forums while staying grounded in local market nuance
• Outstanding communicator — able to translate search and UX complexity into business language for senior leadership audiences
• High accountability: sets clear commitments, delivers on them, and holds agency and cross-functional partners to the same standard
• Comfortable making data-informed decisions under ambiguity and advocating for them with conviction

Responsibilities

• Own Canada's end-to-end online search strategy — SEO, SEM, AEO/GEO — for key Lilly medicines and disease-education properties, with the mandate to 'win' in search for priority therapeutic areas
• Define and continuously evolve the Canadian Search Operations Playbook, covering content optimization, technical SEO, AI-driven search (AEO/GEO), paid search governance, and performance benchmarking
• Monitor the rapidly changing search landscape — including AI Overviews and generative engine optimization — and proactively adapt the playbook to maintain competitive positioning
• Represent Lilly Canada in the Global Search team, contributing local market insights and co-developing frameworks applicable across markets
• Contribute to the implementation evolution of Lilly Canada's web product portfolio from experience design through technical build and deployment
• Define the Canadian Operations Playbook, setting standards for experience design, technical build governance, implementation processes, and quality assurance
• Lead experience design decisions (information architecture, UX patterns, content strategy, accessibility) in partnership with agency and IBU stakeholders
• Oversee technical builds and implementation, ensuring alignment with corporate platforms (Adobe Experience Manager, SFMC, Adobe Analytics) and full compliance with PAAB, ASC, CASL, and Health Canada requirements
• Represent Lilly Canada in the Global Web team central organization, bringing local product perspective to global discussions as well as manage Canadian Roadmap of new and enhancement release cycles.
• Lead digital web and search workstreams for top-priority brands (e.g., Zepbound, Mounjaro, Taltz) from strategy through execution
• Partner with brand teams, medical, regulatory, and agency partners to deliver compliant, insight-driven digital experiences on time and on budget
• Embed web and search thinking into brand planning cycles early, acting as the digital SME at the brand table
• Design and implement a KPI framework — aligned to Global What Good Looks Like (WGLL) benchmarks — to measure search ranking, web engagement, content performance, and UX effectiveness
• Contribute to build and maintain dashboards and reporting cadences that surface actionable performance insights for brand teams, the Digital leadership team, and senior stakeholders
• Set up and monitor KPIs in close partnership with Global, ensuring Canada's performance data contributes to global benchmarking

Benefits

• participation in the Lilly Bonus Program
• pension plan
• vacation benefits
• healthcare benefits
• flexible benefits
• life insurance and death benefits
• certain time off and leave of absence benefits
• well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities)

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level