Associate Dean for Enrollment Strategy and Growth

UVA Health•Charlottesville, VA

11d•Hybrid

About The Position

The University of Virginia's School of Continuing and Professional Studies (SCPS) seeks a strategic, data-driven leader to serve as Associate Dean for Enrollment Strategy, Management, and Growth. Reporting to the Dean and serving as a member of the Senior Leadership Team (SLT), the Associate Dean sets SCPS's enrollment growth strategy and oversees the management of admissions, financial aid, the registrar, and student success operations. The Associate Dean leads the end-to-end enrollment strategy for SCPS’s credit and noncredit portfolio, translating market demand into enrollment plans, revenue targets, and operational execution. The role partners closely with academic and student success teams to support persistence, completion, and post-completion outcomes and operates as a central integrator across marketing and admissions. The Associate Dean's direct reports span the full enrollment function, including admissions, financial aid, the registrar's office, and student success. This role combines portfolio-level strategy with hands-on execution, requiring both vision and operational discipline.

Requirements

Master's degree required, terminal degree preferred.
Minimum of 10 years of progressive leadership experience in enrollment management, admissions, continuing and professional education, or similarly complex learner acquisition environments, with demonstrated success leading growth in adult, graduate, or non-traditional populations.
Proven record of developing and executing enrollment growth strategies that deliver measurable year-over-year results across multiple programs, audiences, or channels.
Fluency in enrollment economics, including LTV:CAC, net tuition revenue, discount rate, and channel ROI, with the ability to use these metrics to drive decisions and inform executive conversations.
Demonstrated experience leading multi-functional teams, developing senior staff, and managing performance in complex operational environments.
Strong working knowledge of CRM, marketing automation, and analytics tools used to track, forecast, and optimize enrollment performance.
Demonstrated ability to build collaborative relationships across academic, marketing, financial aid, student services, and operational units in complex, matrixed environments.
Experience owning or influencing enrollment-related budgets, forecasts, and performance metrics at the portfolio or school level.

Responsibilities

Own the development of a comprehensive multi-year enrollment growth strategy across SCPS's full portfolio.
Partner with academic leadership to align program offerings with workforce trends, employer demand, and learner needs.
Lead early-stage enrollment strategy initiatives (e.g., Credit for Prior Learning (CPL), accelerated pathways, micro-credentials, and stackable credentials).
Lead the transition to a more predictive, research-based enrollment model, drawing on market research, labor market data, and competitive intelligence.
Set and oversee enrollment budgets, performance dashboards, and KPIs across the full enrollment cycle.
Establish and manage performance against key metrics, including conversion, LTV:CAC, cost per enrolled student, persistence, and forecast accuracy.
Oversee compliance with institutional, accreditation, and regulatory requirements (SACSCOC, FERPA, Title IV, etc.).
Lead through functional leaders across academic compliance and financial aid, ensuring aligned execution from enrollment operations through aid strategy.
Lead and develop a high-performing team across admissions, financial aid, the registrar, and student success, building a culture of data-informed decision-making across the enrollment function.
Build professional development and retention strategies that strengthen team capabilities in a competitive talent market.
Foster a culture of continuous improvement and experimentation to enhance performance and student experience.
Partner with Marketing with shared accountability for funnel performance, lead quality, and enrollment outcomes.
Provide strategic direction and management of the enrollment technology stack (CRM, marketing automation, AI tools, SIS), ensuring data integrity and seamless applicant experience.
Set and monitor response time standards leveraging AI-assisted outreach and human engagement.
Evaluate and apply emerging trends in enrollment management (e.g., AI, predictive analytics, automation) to improve enrollment performance.
Partner with program directors and faculty to co-create and refine programs based on market data, employer demand, and enrollment feedback.
Collaborate with Institutional Research, Financial Aid, and Student Services to align admissions, aid, and onboarding with student success outcomes.
Engage with University leadership and peer schools to advance cross-Grounds initiatives and shared analytics infrastructure.
Lead the design and continuous improvement of the prospective student experience from inquiry through matriculation.
Partner with advising, career services, and program leadership to drive persistence, completion, and post-completion outcomes.
Lead the Credit for Prior Learning (CPL) strategy to accelerate time to completion and improve outcomes for adult learners.
Advance retention and completion initiatives aligned to the needs of working adult learners.
Build and sustain partnerships that generate enrollment pathways and employer-sponsored learning opportunities.
Develop partnerships that contribute to scalable revenue growth beyond individual tuition.
Represent SCPS externally to strengthen reputation and expand UVA’s presence in the adult learner market.