Associate Customer Strategy & Planning Manager - GCC

GSK • Warren, NJ

9d • Hybrid

About The Position

The Associate Customer Strategy & Planning Manager supports U.S. customer strategy and commercialization for Growth - Cross Category (GCC) platforms, including current and future growth platforms. In partnership with the Customer Strategy Lead, this role translates platform strategies into retailer-ready plans, 4P activation, promotional recommendations, execution materials, and measurable in-market learning. It connects Sales, Marketing, Category and Insights, Shopper, Analytics, Finance, Net Revenue Management, and Display and Graphics to support an aligned, brand-agnostic approach across priority customers.

The role develops and maintains customer plans, analyzes retail and consumer data, coordinates in-store and online trade offers, manages promotional guidance and materials, and supports investment decisions and test-and-learn programs. It also evaluates activation and promotional performance, turns successful customer activations into scalable playbooks, and presents recommendations in business and customer-planning engagements. The position is based in Berkeley Heights, New Jersey, with a hybrid schedule requiring three days onsite per week.

Requirements

• Bachelor's degree.
• At least 3 years of experience in trade marketing, customer strategy and planning, sales, category management, shopper marketing, or a related CPG field.
• Understanding of the U.S. retail environment and experience supporting customer-facing plans or retailer execution.
• Ability to turn multiple data sources into clear commercial insights and recommended actions.
• Experience with syndicated, household panel, retailer POS, and trade promotion data or systems; working knowledge of Circana, Numerator, or comparable platforms.
• Strong Excel and PowerPoint skills, including the ability to build clear analyses, customer-ready materials, and performance updates.
• Ability to work across functional boundaries, manage multiple priorities, and solve problems with incomplete information.
• Effective written, verbal, and presentation skills.

Nice To Haves

• Experience supporting multi-brand, cross-category, or emerging growth platforms.
• Experience with omnichannel activation, digital commerce, retail media, digital shelf, merchandising, or promotional planning.
• Experience supporting priority retailers such as Walmart, Amazon, Costco, Target, or other large U.S. customers.
• Consumer health, OTC, or broader consumer packaged goods experience.
• Demonstrated curiosity, commercial judgment, simplification, interpersonal savvy, accountability, and a bias for action.

Responsibilities

• Support development and maintenance of tiered GCC customer plans by translating retailer priorities into activation requirements, commercial milestones, execution timelines, and customer-team actions.
• Analyze sales, shopper, household panel, competitive, and retailer data to identify insights that inform and operationalize GCC go-to-market and 4P strategies.
• Design, develop, and deploy coordinated in-store and online trade offers aligned with GCC platform strategy.
• Partner with Customer Sales Teams to align business plans with GCC priorities and support off-shelf merchandising, national display vehicles, digital shelf, retail media, and other customer-specific activation opportunities.
• Manage GCC trade materials, customer communications, activation calendars, and execution tools to ensure consistency with platform and customer strategies.
• Consult on display, bonus pack, and activation budgets, supporting appropriate investment levels and visibility into plans, risks, and actions.
• Lead recurring promotional and activation reviews with the Customer Strategy Lead and cross-functional partners, evaluating POS trends, trade-offer effectiveness, competitive activity, and 4P gaps or opportunities.
• Manage and maintain GCC promotional pricing guidance and execution standards in alignment with the Customer Strategy Lead, Net Revenue Management, and Customer Teams.
• Develop trade and execution recommendations for emerging GCC platforms, including promotional strategy, competitive response scenarios, commercialization requirements, and performance against launch assumptions.
• Serve as the GCC liaison for incremental customer-team funding requests in partnership with the Customer Strategy Lead, Finance, and Net Revenue Management.
• Support GCC test-and-learn programs by documenting hypotheses, execution requirements, success measures, results, and recommendations.
• Translate successful customer activations into repeatable playbooks, tools, and execution standards that can be scaled across priority retailers.
• Present activation and promotional topics in Go-to-Market meetings, customer-team planning sessions, and other business reviews, with periodic opportunities to support direct retailer engagement.
• Maintain current knowledge of the evolving retail environment through regular in-store and online visits, sharing practical implications for GCC strategy and execution.

Benefits

• Competitive pay.
• Comprehensive benefits program, including healthcare coverage for employees and their families, with the company paying the majority of medical coverage costs.
• Generous 401(k) plan.
• Tuition reimbursement.
• Time-off programs, including six months of paid parental leave.
• Benefits eligibility beginning on day one.
• Opportunity to receive a discretionary bonus based on key business performance.
• Other incentive and recognition programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level