Associate Customer Marketing Manager - Walmart
About The Position
The Customer Marketing (CM) team plays a direct role in driving incremental volume at Priority Retailers through data-first, customer-centric marketing and event programs in partnership with Brands, Sales Teams, and Retailers. We are seeking an Associate Customer Marketing Manager to lead account-specific omni customer marketing strategy, reporting, and activation optimization recommendations for our Walmart customer. Key responsibilities include analyzing multiple data sources and customer dashboards to bring strategic thinking and strategies for our GMI brands forward, development of annual strategy for priority brands, input into campaign/creative briefs, and execution of projects. This role requires interaction with the retailer merchants and retail media team, as well as internal Sales and OU teams, and agencies. A unique aspect of this role is leading the process development of linking direct customer data analytics with shopper insights to deliver results across multiple categories. The role provides exposure and learning in the areas of Commerce, Strategy, Planning, External Partner Management, and Matrix Relationship Management.
Requirements
- Bachelor’s Degree, preferably in Economics, Marketing, or Business
- 3+ years in Shopper or Brand Marketing, Sales or eCommerce experience
- Experience selling customer marketing plans to large retail customers
- History of collaboration with cross-functional teams, agency partners
- Strong business acumen, linking analytics with consumer insights to deliver results
- Customer Marketing, Media, and Search expertise with strong communication skills
- Ability to work independently and pick up new systems, data, tools – and rapidly apply them to delivery actionable insights.
- Applicants must be currently authorized to work in the U.S. General Mills will not sponsor applicants for a U.S. work visa.
- Applicants must meet a minimum 18-year age qualification.
Nice To Haves
- Experience in developing account specific marketing media and search plans
- Ability to leverage strong analytic skills, uncover and develop analytic results – from insights to decision via compelling storytelling and data visualization.
- Natural curiosity, comfort with quantitative problem solving, and ability to clearly communicate complex results.
Responsibilities
- Lead strategy and execution of General Mills retailer customer marketing programs and tactics with internal and external groups
- Develop customer marketing strategic plans, media reporting, with particular emphasis on direct retailer customer data (Scintilla, WMC)
- Develop and foster new partnerships with retail media insights & analytics teams
- Oversee creative briefs, timelines, sales lift performance, etc. in support of shopper campaigns
- Lead and participate in key customer meetings, WAMM ownership, and other omni-campaign executive summary needs
- Foster strong working relationships with sales, SGC, and marketing team members
- Maintain account level customer marketing budget, creative, and reporting
- Conduct data/event analyses for internal and external stakeholder learning
Benefits
- Health benefits
- Retirement and financial wellbeing
- Time off programs
- Wellbeing support and perks
- Annual incentive program
- Relocation assistance
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
