Associate Creative Strategist, Twitch Brand Partnership Studio

Amazon • New York, NY

5d

About The Position

The mission of the Brand Partnership Studio is to empower brands to
authentically engage live communities on Twitch. Reporting to the Creative
Strategy Lead, US, the Associate Creative Strategist will be a key player
contributing to the Brand Partnership Studio mission within the New York office.
They will guide brands on how to best leverage Twitch, the gaming industry, and
live streaming technology to reach customers in a meaningful way.

The Brand Partnership Studio brings streamers visibility and value across Twitch
and Amazon through strategic brand partnerships. We enable brands to win in the
creator economy by delivering what their target audiences and Twitch viewers
want - programs that harness Twitch streamers and community behaviors with
compelling content and tech.

Reporting to the Creative Strategy Lead, US, the Associate Creative Strategist
will be a key player contributing to the Brand Partnership Studio mission within
the New York office. You will guide brands on how to best leverage Twitch
streamers, the gaming industry, and live streaming technology to reach customers
in a meaningful way.

BPS is Amazon's in-house content and tech team supporting the ideation and
execution of custom content, sponsorships, and technology on Twitch.

Requirements

• Bachelor's degree
• 2 years contributing to creative strategy and execution at an agency or in-house creative team, with demonstrated ability to support campaign development and deliver quality work

Nice To Haves

• Contributed to creative development of innovative campaigns from concept to delivery
• Assisted in presenting creative concepts to stakeholders and executives, developing presentation skills and learning to articulate strategic rationale
• Supported multiple projects simultaneously while meeting tight deadlines, demonstrating strong organizational skills and attention to detail
• Collaborated with cross-functional partners including product, consumer research, and marketing teams to gather insights and contribute to creative strategy development
• Applied marketing fundamentals to support the creation of advertising solutions, with eagerness to continue learning and growing strategic capabilities
• Familiarity with the Twitch platform and enthusiasm for Twitch advertising, with demonstrated interest in gaming culture and streaming content

Responsibilities

• You will respond to client RFPs with compelling proposals that serve the brand’s needs while leveraging the best of Twitch’s platform, products, and talent.
• You will participate in client meetings, pitches, and collaborative work sessions, helping to translate and communicate Twitch's value to advertising clients
• You will help articulate ideas and proposals to sellers, media agencies, and clients to ensure they’re effectively communicated.
• You will contribute to campaign conceptualization in a fast-paced, collaborative environment while managing multiple projects with various stakeholders
• You will help identify advertiser vertical needs and content gaps, contributing to the creation of proactive packages to address them
• You will ensure that all concepts delivered meet Amazon's bar-raising standard.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level