Associate Creative Director of Copy

ALL REALTRUCK Career•Ann Arbor, MI

3d•Hybrid

About The Position

The Associate Creative Director of Copy will be the strategic authority on brand voice, messaging, and storytelling across a multi-brand portfolio. This leader will drive the development of compelling, insight-driven content that strengthens brand differentiation, deepens customer engagement, and delivers measurable business impact. Partnering closely with senior leadership and cross-functional teams, this role will lead the creation of integrated, multi-channel campaigns and oversee the full content ecosystem—from brand campaigns to product storytelling and customer lifecycle communications. Additionally, this role will ensure all messaging is consistent, culturally relevant, and optimized for performance across platforms. In addition to leading and mentoring a team of copywriters, this role will establish best-in-class editorial standards, drive operational excellence, and leverage data, customer insights, and emerging trends to continuously elevate creative output and effectiveness.

Requirements

Bachelor’s degree in Marketing, English, communications, journalism, or a related field is required.
10+ years of progressive experience in copywriting, content strategy, or creative marketing, with a strong portfolio of integrated campaign work
3–5+ years of leadership experience managing, mentoring, and developing creative teams required.
Proven experience leading multi-channel campaigns across digital, social, email, and print.
Experience with content personalization and customer journey optimization.
Experience building scalable processes and content workflows.
Exceptional storytelling and conceptual thinking skills.
Ability to translate business objectives into compelling, customer-centric messaging.
Strong understanding of brand strategy, positioning, and voice development.
Highly effective people leader with strong coaching and team development capabilities.
Excellent presentation and communication skills, with experience influencing senior stakeholders.
Ability to provide clear, actionable creative direction and feedback.
Deep knowledge of digital marketing channels, including social media, email, web, and performance marketing.
Ability to interpret performance metrics and translate insights into actionable improvements.
Familiarity with A/B testing, SEO principles, and conversion optimization strategies.
Strong project management and prioritization skills in a fast-paced environment.
Highly collaborative with the ability to work effectively across creative and business teams.
Adaptable, solution-oriented mindset with a focus on continuous improvement.

Nice To Haves

Master’s degree preferred.
Experience working within or across multiple brands or business units strongly preferred.
Background in retail, eCommerce, consumer goods, or agency environment preferred.
Demonstrated success partnering with senior leadership and cross-functional stakeholders.

Responsibilities

Lead, mentor, and inspire a team of in-house and freelance copywriters, fostering a high-performance, collaborative, and innovative culture.
Conduct performance reviews, provide ongoing coaching, and support career development and succession planning.
Oversee resource allocation, workload prioritization, and capacity planning to ensure efficient execution across initiatives.
Define and execute messaging strategies that support brand positioning, campaign objectives, and business goals.
Conceptualize and deliver integrated marketing campaigns across print, digital, social, email, and emerging channels.
Develop and present campaign concepts, scripts, and storytelling frameworks to senior leadership.
Translate strategic vision into compelling, customer-centric creative that drives engagement and conversion.
Serve as the steward of brand voice, tone, and messaging across a multi-brand portfolio.
Establish and maintain editorial guidelines, copy standards, and governance processes to ensure consistency and quality.
Shape and evolve brand narratives, messaging frameworks, and storytelling architecture across all touchpoints.
Ensure all content reflects inclusive, accessible, and culturally relevant language.
Develop and apply audience insights, personas, and customer journey mapping to inform messaging strategies.
Oversee content strategy across the full customer lifecycle—awareness, consideration, conversion, and retention.
Ensure alignment and consistency across paid, owned, and earned channels.
Define product storytelling frameworks, naming conventions, and merchandising narratives.
Partner with eCommerce and merchandising teams to optimize product detail pages (PDPs) and drive conversion.
Ensure product messaging aligns with brand positioning while supporting revenue goals.
Champion a “made-for-social” mindset, guiding platform-specific storytelling across paid and organic channels.
Stay ahead of social, digital, and cultural trends to keep content relevant and engaging.
Drive innovation in content formats, including video, interactive content, AI-assisted copy, and personalization strategies.
Test and implement new channels, tools, and creative approaches to enhance performance.
Partner with performance marketing and analytics teams to define KPIs and measure content effectiveness.
Use data, testing, and insights to continuously optimize messaging and improve campaign outcomes.
Report on content performance and provide actionable recommendations to leadership.
Collaborate closely with design, production, digital, and marketing teams to deliver cohesive, integrated creative.
Serve as a strategic advisor to senior leadership on messaging, brand positioning, and campaign direction.
Align cross-functional stakeholders around creative vision, priorities, and execution plans.
Lead relationships with external agencies and creative partners.
Provide clear direction, constructive feedback, and oversight to ensure alignment with brand standards and business objectives.
Establish scalable workflows, briefing processes, and content production frameworks to improve efficiency and quality.
Ensure all content adheres to brand, legal, and regulatory compliance standards.