Associate Creative Director (Copy)

Frankel • Gainesville, FL

2d • $80,000 - $120,000 • Hybrid

About The Position

Frankel is seeking an Associate Creative Director (Copy) who is a big thinker, strong writer, and natural creative leader. This role is responsible for developing and leading creative concepts, campaigns, and messaging across Frankel's client portfolio. It combines exceptional writing and conceptual thinking with creative leadership, helping shape the strategic and creative direction of work from the initial idea through final execution. The ACD (Copy) works closely with the Creative Director, account teams, strategists, and other creative team members to develop integrated work that is strategically sound, creatively strong, and right for the client. The ideal candidate is an experienced copywriter with a strong portfolio, excellent conceptual skills, and the confidence to lead creative work without bringing a big ego along with them. They should be comfortable moving between big-picture campaign thinking and hands-on execution in a fast-paced agency environment.

Requirements

• 10-15+ years of professional copywriting experience, preferably within an advertising, marketing, communications, or agency environment
• Proven experience developing and leading creative concepts and campaigns
• Exceptional writing, editing, and storytelling skills
• Strong portfolio demonstrating conceptual thinking and high-quality copy across multiple mediums
• Experience presenting creative work to clients and internal stakeholders
• Demonstrated ability to give and receive thoughtful, constructive creative feedback
• Experience mentoring or managing other creative team members
• Strong understanding of brand strategy, messaging, and integrated marketing
• Excellent verbal and written communication skills
• Strong organizational and time management skills
• Ability to manage multiple accounts, projects, and deadlines simultaneously
• Comfortable working collaboratively across departments
• Bachelor's degree in Advertising, Communications, English, Marketing, or a related field preferred
• Kindness and collaboration are non-negotiable

Nice To Haves

• Experience in higher education, healthcare, financial services, or professional services
• Experience developing brand voice and messaging systems
• Experience writing for video, social, digital campaigns, and emerging platforms
• Experience with UX writing or content strategy
• Confidence integrating AI into creative workflow while maintaining quality and originality
• Experience working on pitches and new business presentations
• Direct team management experience or line management experience, including hiring, coaching, developing, and managing the performance of creative team members
• Experience managing client relationships, accounts, or day-to-day client partnerships
• Experience selling creative work - including pitching creative concepts, capabilities, or agency services to prospective or existing clients

Responsibilities

• Partner with the Creative Director to develop the creative vision and direction for client work
• Lead the copy and messaging direction for integrated campaigns, brand initiatives, digital experiences, and other creative projects
• Translate strategic briefs and client objectives into compelling creative concepts
• Help set the creative standard for work across assigned accounts
• Present creative concepts and recommendations to clients and internal stakeholders
• Provide clear, constructive feedback to copywriters and other creative team members
• Mentor and develop junior and mid-level creative talent
• Develop big ideas, campaign concepts, messaging platforms, taglines, headlines, scripts, and other creative concepts
• Write and edit high-quality copy across digital, print, social, video, email, web, and other channels
• Turn complex ideas into clear, engaging, and memorable messaging
• Maintain a strong understanding of brand voice and ensure consistency across deliverables
• Review and refine copy throughout the creative process, from initial concept through final production
• Know when a piece needs more work, when it's ready to go, and when to push the idea further
• Work closely with Account Services, Strategy, Design, Digital, Web, and other teams to develop integrated solutions
• Participate in client meetings, creative reviews, brainstorms, and presentations
• Collaborate with designers to ensure copy and visual concepts work together as one idea
• Help translate client feedback into actionable creative direction
• Build strong working relationships with clients and internal partners
• Ensure creative work meets Frankel's standards for strategy, originality, clarity, and execution
• Proofread and edit work for accuracy, grammar, tone, and consistency
• Identify opportunities to make work smarter, more effective, and more engaging
• Stay current on advertising, communications, cultural, and creative trends
• Understand how emerging technologies, including AI, can improve creative development and execution
• Manage multiple projects and priorities while meeting deadlines
• Maintain organized files, documentation, and creative processes
• Participate in agency brainstorms, pitches, and new business opportunities
• Contribute to the evolution of Frankel's creative product and culture
• Perform other duties as assigned

Benefits

• Medical, dental, and vision coverage, with Frankel contributing toward the cost of your plan
• 401(k) with a match, eligible after your first work anniversary
• 15 days of PTO in year one, moving to our flexible Responsible Time Off plan after that
• Holiday Break Days in November and December
• Paid parental leave
• Free Employee Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level