Associate Creative Director – Copy

Accenture•Vancouver, BC

42d•$40 - $64

About The Position

We are: Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. You are: A seasoned medical copy expert that gets patients and providers to act. A self-starter who writes clear, engaging content in a variety of voices and tones. A natural communicator who is adept at capturing interest and building trust. A motivator and mentor for peers and junior talent ensuring every touch is consistent and on brand. You have honed your craft by developing copy for the life sciences industry, across brands and manufacturers. You know how to collaborate and innovate with Art Directors, Designers and Marketing Professionals to take content to the next level and grow engagement numbers through creating relevant experiences. Listen deeply. Be creative. Execute. If you have a passion for making a difference in patients’ and HCPs lives and can thrive in a fluid, fast-paced, energetic environment, we’d love to talk to you!

Requirements

6+ years of copywriting experience at a pharma/life sciences advertising agency or related industry (for example, medical/healthcare publishing)
Proven success Copywriting in the Pharma space (must have)
FDA content submission experience
Employees are required to maintain working hours aligned with Eastern Standard Time (EST)
Experience directing and overseeing teams of copywriters
A University degree is required for this position
Portfolio/book of published work including life sciences examples
English is required for this position as this role will regularly interact with stakeholders across Canada, US and other countries across our Global footprint where English is the common language. Due to the significant high volume of interactions with these English-speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.

Nice To Haves

PAAB content experience
An understanding in how to engage Healthcare Professionals and Patient audiences to motivate and drive action and engagement
Experience learning about audience segments, and developing content tailoring to improve relevance.
Love for writing and storytelling, demonstrated in both long and short form content (portfolio that includes campaigns/writing samples required for both print and digital)
Exceptional interpersonal and cross-functional collaboration skills, openness to feedback
Ability to balance competing priorities with tight deadlines in a fast-paced environment
Capacity to manage the priorities of multiple stakeholders
Familiarity with developing content/copy within regulated industries – ideally pharmaceuticals or MedTech

Responsibilities

Pitch and present work to clients in a manner that demonstrates an understanding of the strategic objectives of the project and offers a clear rationale as to how the communication messaging supports those objectives and ties into the larger goals of the business.
Clearly communicate ideas, concepts, and finished work to clients in a way that they can understand and share the vision.
Leverage your copywriting skills to write engaging content for the pharmaceutical and/or medical technology sectors based on communication objectives
Ensure all content complies with FDA, and/or PAAB medical compliance requirements and pharma regulatory compliance standards and keep update on compliance and regulatory changes.
Collaborate with cross-functional teams to understand brand guidelines, tone, and voice for different customer segments.
Understand legal limitations for life sciences-related copy, and how to work around and within them to create strong experiences
Write long-form and short-form copy for a wide variety of media, including but not limited to, email, digital ads, direct mail, SMS, sales collateral and one-pagers, websites and landing pages
Write creative and compelling subject lines and strong CTAs that have a measurable impact on marketing performance
Align on content strategy and copy that drives acquisition, engagement, and retention of our users
Consume research and glean insights into different audiences (and segments of our audiences), and leverage this to build user-centered content that drives performance
Ensure all copy is consistent with our clients’ style, quality, and tone of voice, including that created by junior resources
Be a visual thinker who takes the entire end product into consideration
Collaborate closely with other team members to ensure a consistent, integrated customer experience
Provide critical and productive feedback to support copy team learning and growth
Collaborate with cross-functional partners to provide guidance and recommendations that help with project plans and timelines to ensure content is produced at a high standard of quality and on time
Mentor junior copywriters and coach them on life sciences, AMA, and overall copywriting best practices