Associate Creative Director

Camping World Holdings, Inc. • Chicago, IL

22h • $91,800 - $140,700

About The Position

Good Sam is seeking an Associate Creative Director to help lead concept and craft across its brand. This role is for a hands-on creative leader with strong concepting instincts, a proven track record in social-first storytelling, and fluency in AI-powered creative tools. The Associate Creative Director will work across a full marketing stack, including campaigns, social, email, paid media, and experiential, as part of a small, fast-moving in-house team. The ideal candidate will have the ability to develop breakthrough creative concepts, produce scroll-stopping, platform-native social content, and be hands-on with AI tools to accelerate ideation and production.

Requirements

• 6–9 years of creative experience, with time at an agency and ideally some brand-side exposure; portfolio demonstrating strong conceptual thinking, not just execution.
• Proven expertise in social-first creative—deep understanding of platform-native formats, creator culture, and what makes content earn organic reach across TikTok, Instagram, YouTube, and emerging channels.
• Hands-on experience using AI tools (generative image, video, and copy tools) in a real-world creative production environment, not just experimentation.
• Experience working across a full marketing stack—campaigns, social, email, paid media, and experiential—in a fast-paced environment where one person often wears multiple hats.
• Strong writing skills across formats—scripts, headlines, email copy, creative briefs, and stakeholder presentations.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects), Figma, and familiarity with the current generative AI creative toolstack.
• Collaborative, low-ego approach to creative leadership; able to give and receive direct feedback.
• Bachelor’s degree in Advertising, Fine Arts, Design, Communications, or a related field; equivalent professional experience considered.

Nice To Haves

• Genuine connection to the outdoors, camping, or the RV lifestyle is a meaningful plus.

Responsibilities

• Concept and develop campaign ideas across full-funnel media, social, email, paid, experiential, and brand moments, from brief through final execution.
• Partner with the Creative Director to set creative direction, translate strategy into platforms, and maintain brand consistency across all channels and touchpoints.
• Bring a strong point of view to how Good Sam shows up on every platform, with a particular emphasis on breakthrough social content (TikTok, Instagram Reels, YouTube Shorts) that earns engagement and drives brand growth.
• Lead creative for email marketing campaigns, developing concepts and copy that drive engagement and conversion across the CRM funnel.
• Contribute to experiential creative for Good Sam rallies, RV shows, and brand activations—from booth design and event materials to on-site brand moments that resonate with the RV community.
• Write and present compelling creative concepts and briefs to internal stakeholders with clarity and conviction.
• Stay ahead of creative and cultural trends—from emerging social formats to creator economy shifts—translating them into relevant opportunities for the Good Sam brand.
• Lead day-to-day creative execution across multiple workstreams simultaneously, maintaining quality standards at speed in a lean team environment.
• Mentor junior creatives through direct feedback and skills development, with a focus on social-first storytelling and AI-enabled production.
• Collaborate with external creative partners—freelancers, production companies, and creators—ensuring integration with the in-house team and adherence to brand standards.
• Support quality control processes from brief intake through final delivery, reducing revision cycles and improving speed to market.
• Partner with Brand, CRM, Paid Media, and Product Marketing teams to ensure creative consistency and strategic alignment across all touchpoints.
• Serve as a creative voice in campaign planning forums, bridging strategic intent with execution and advocating for creative quality throughout.
• Work with Analytics teams to incorporate performance data into creative decision-making—iterating on concepts, formats, and messaging based on what resonates.
• Actively use AI-powered creative tools to accelerate ideation, content production, and creative iteration—bringing agency-level output capacity to an in-house environment.
• Embed AI into daily creative workflow across applications such as: Generative AI tools (e.g., Adobe Firefly, Midjourney, Runway, Sora) for rapid visual concepting, asset production, and motion content; AI writing assistants (e.g., Claude, ChatGPT, Jasper) for copy generation, brief development, and concept iteration; AI-enhanced workflow tools (e.g., Frame.io, Figma AI) for creative review, collaboration, and project management.
• Stay current on the AI creative landscape and translate emerging capabilities into practical applications that support Good Sam’s full-funnel marketing build-out.

Benefits

• Paid Time Off
• 401(k)
• Employee Assistance Program
• Good Sam Roadside Assistance
• discounts
• paid parental leave (if eligibility is met)
• Tuition Reimbursement (if eligibility is met)
• on the job training opportunities
• comprehensive benefit package including medical, dental, vision and more! (Full-time associates)
• access to dental & vision coverage (Part-time associates)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level