Associate Copywriter

VICI • Walnut Creek, CA

25d • Hybrid

About The Position

VICI is seeking an Associate Copywriter to join their marketing team. This role will be responsible for drafting and editing copy across various channels including email, promotions, SMS, and direct mail, while maintaining the brand voice. The primary focus will be on email, promotional, and retention marketing copy. The Associate Copywriter will collaborate with the Retention Marketing team, Graphic Designer, and other marketing members to ensure on-brand and timely delivery of marketing efforts. Responsibilities include writing copy for emails, SMS/MMS, web push, and app push notifications, maintaining and refreshing triggered flow copy, and supporting special drop copywriting (brand collaborations, key weekday drops) with naming and taglines. The role also involves writing copy for daily promotions, supporting retail marketing needs, and crafting paid and organic social media captions as needed. The Associate Copywriter will maintain VICI’s brand copy bank, conduct competitor copy reviews, and potentially write for future marketing channels. Continuous learning and adaptation of copy based on performance data (open rates, conversion) and best practices are expected.

Requirements

• Outstanding grammar required. This role requires a high degree of precision and attention to detail.
• Strong interest in performance-driven copywriting.
• Skilled at communicating clearly both verbally and in writing; strong ability to craft customer-facing communications in brand tone of voice.
• Experience or strong demonstrated experience in apparel/fashion brands and styling.
• Excellent time management and organization skills; meticulous attention to detail.
• Demonstrates a high degree of personal and professional integrity.
• Ability to prioritize work assignments and shift work efforts based on the needs of the department or business goals.
• Ability to work positively and collaboratively with different groups within the company to advance the company’s stability and growth.
• Be self-motivated and work effectively in a team environment.
• Skilled at communicating clearly both verbally and in writing.
• Ability to proofread own and others’ work.
• Excellent problem-solving skills; willingness to think out-of-the-box to resolve issues.
• Comfortable working in a fast-paced, deadline-driven environment.
• Demonstrated knowledge and proficiency with Windows (Word, Excel, PowerPoint), Mac and Google products, standard applications (Slack, Office365, Chrome, etc.).
• Bachelor’s degree in marketing, Communications, English, or related field preferred.
• Internship or professional experience email copywriting, promotional copywriting, or retail/fashion marketing required.
• Strong writing samples required.
• Ability to read, write, speak and understand the English language fluently, and communicate verbally and in writing at a professional level.

Nice To Haves

• Internship or brand experience with email, ecommerce, or marketing copy strongly preferred.
• Experience using Figma, Canva, Klaviyo, Shopify, and Asana would be a plus.

Responsibilities

• Email copywriting including subject lines, preview text, and body copy leveraging performance insights to optimize open and clickthrough rates.
• SMS, MMS, web push, and app push copywriting focused on driving engagement and conversion.
• Maintain and refresh triggered flow copy on a seasonal basis, ensuring subject lines, preview text, body copy, SMS messages, and app push notifications stay current with active promotions, codes, and brand priorities.
• Partner closely with Retention Marketing team to continually incorporate insights and learnings.
• Work collaboratively with Graphic Designer and other marketing team members to ensure marketing efforts are on brand and delivered on time.
• Weekend and other special drop copywriting (brand collabs, key weekday drops, etc.) including collection and shop launch naming and taglines.
• Writing copy for daily promotions across channels.
• Support retail marketing needs, e.g. copywriting for emails and print materials.
• Writing paid and organic social media captions as needed.
• Maintaining and updating VICI’s brand copy bank.
• Ongoing competitor copy review and sourcing inspiration, specifically for email and for other channels as required.
• Potential copywriting for future marketing channels.
• May support other ad-hoc marketing projects.
• Continuously learn and adapt copy to maximize engagement and conversion based on results and best practices.
• Utilize performance data (e.g. open rates, conversion) to inform copy development –review and assess performance to inform copy direction.

Benefits

• VICI is committed to growing and empowering a more inclusive community within our company, and industry. That is why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. VICI is an equal opportunity employer and dedicated to diversity and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender identity, sexual orientation, age, marital status, pregnancy status, veteran status, or disability status. We believe that a variety of perspectives will make our teams and business stronger. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level