Marcus by Goldman Sachs, Marketing Content Strategy, Associate - Richardson, TX

Goldman Sachs•Richardson, TX

3h•Onsite

About The Position

Marcus by Goldman Sachs is seeking an Associate, Content Strategy to join their team. This individual will be responsible for the strategic development and execution of the content roadmap across organic social, SEO, and web channels. They will collaborate with internal writers and external agencies to create content that simplifies complex financial concepts, enhances search visibility, and encourages community engagement. The ideal candidate is a proactive executor with a strong grasp of content strategy, performance metrics, and SEO, possessing a keen eye for detail and the ability to translate brand voice into actionable content across various platforms.

Requirements

Bachelor’s Degree required.
3–5 years of experience in content marketing and/or digital strategy.
Strong understanding of SEO fundamentals and social media algorithms (Instagram, TikTok, LinkedIn, etc.).
Exceptional writing and editing skills with the ability to simplify complex financial topics for a general audience.
Proven ability to manage multiple workstreams, maintain editorial calendars, and meet tight deadlines in a fast-paced environment.
Experience working with cross-functional stakeholders and managing agency relationships.

Nice To Haves

Experience in Financial Services or Fintech is preferred.
A passion for consumer advocacy and financial literacy is a plus.

Responsibilities

Partner with content writers to produce high-quality, relevant content for the Marcus site, resource hub, newsletter, and organic social channels.
Collaborate with the team and agency to identify keyword opportunities, optimize on-page content, and ensure editorial output aligns with search best practices for organic growth.
Manage the organic social media calendar, working with creative teams to develop engaging assets (video, infographics, copy) for a retail banking audience.
Act as a liaison between Marketing, Product, and Legal/Compliance to ensure all content is accurate, brand-compliant, and technically sound.
Monitor content performance (traffic, engagement, conversion) in partnership with the Analytics team and use insights to refine future content tactics.
Ensure the Marcus tone of voice (simplicity and transparency) is consistently applied across all organic touchpoints.