Lippincott - Associate, Brand Strategy

Marsh McLennan•New York, NY

2d•$115,000 - $150,000•Hybrid

About The Position

Brand strategy is a discipline within Lippincott's Strategy practice, and it starts with some of the hardest questions a company can ask: what do we actually stand for, and why should anyone care? But meaning only counts when it's built, requiring brand strategists to work at the highest altitude and the finest detail, shaping the argument for a company's place in the world, then following it down into the words, structures, and signature moments that make it real. Done well, a brand isn't just an idea a company holds, but an asset that wins customers, commands premiums, and compounds in value over time. As an Associate, you own the ground between rigor and recommendation. The team looks to you to make sense of complex inputs—research, market trends, client history—and turn them into hypotheses worth building on, from breakthrough brand ideas to elegant architecture models. You’ll run the day-to-day of a workstream: managing the plan, shaping content, and bridging input from design and experience colleagues into one coherent strategic answer. And as the connector between strategy and those disciplines, you’ll build real fluency across every facet of brand—a breadth of expertise that’s hard to find at this stage of your career. You’ll also start to manage people, guiding junior team members as they develop in their own.

Requirements

At least 5 years of full-time experience in strategy consulting or a consulting environment, with a focus on brand strategy and/or business strategy.
Outstanding writing, communication, and interpersonal skills, including strong command of PowerPoint
A willingness to push thinking beyond brand into experience and marketing
The ability to connect deep business understanding to brand implications
Comfort with ambiguity and a structured approach to open-ended problems
An appetite for new industries, new challenges, and continuous discovery and exploration
Openness to travel as needed

Nice To Haves

An MBA is welcome but not necessary

Responsibilities

Distill insight from diverse inputs to frame the situation and identify early brand opportunities
Manage day-to-day workplans, adapting as client needs shift
Shape the development and flow of client presentations
Partner with designers and experience strategists to build multi-disciplinary solutions
Guide and develop junior team members
Serve as a key point of contact for clients and stakeholders on your workstream
Present to internal case teams and external clients, and facilitate workshops
Conduct in-depth interviews with client leadership and other stakeholders