Associate Brand Manager, TUMS

GSK • Warren, NJ

12d • Hybrid

About The Position

As Associate Brand Manager for TUMS, you’ll help shape what’s next for one of Haleon’s most iconic brands- driving growth through social and culture. This role is built for someone who is excited by how TUMS can show up in culture in new and relevant ways and looks forward to deepening brand meaning and resonance through social communications with consumers. You will work closely with internal and agency partners like Earned & Social, Influencer, and Paid Media to bring the social strategy to life across the ESOP model, executing with excellence across multiple channels and touchpoints.

Requirements

• 2+ years of brand marketing experience (experience in social or digital preferred)
• Experience launching or scaling new ideas or platforms
• Strong cross-functional leadership skills
• Financial, analytical, and business acumen with a growth mindset

Nice To Haves

• Prior brand management experience in U.S. consumer packaged goods brands, advertising/media planning
• MBA degree in Marketing or related field

Responsibilities

• Build and scale social growth platforms rooted in culture and modern consumer behavior
• Lead social strategy and execution end-to-end, driving relevance, talkability, and momentum
• Partner with agencies and creators to create bold, platform-native work that actually cuts through
• Test, learn, and scale- using data to sharpen ideas and accelerate performance
• Influence cross-functional partners with strong POVs, clear storytelling, and a bias for action

Benefits

• Competitive pay
• Comprehensive benefits program
• Generous 401(k) plan
• Tuition reimbursement
• Time off programs
• 6 months paid parental leave
• Healthcare programs where the company pays for the majority of your medical coverage for you and your family
• Opportunity to receive a discretionary bonus based on the achievement of key business performance
• Other incentive/recognition programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level