Associate Brand Manager

Carvana • Tempe, AZ

14d • Onsite

About The Position

Carvana is seeking an Associate Brand Manager to play a key role in developing and executing marketing strategies for new products and services. This individual will have the opportunity to contribute to the growth and scaling of various new initiatives, helping to shape their direction. The role will focus on brand positioning and go-to-market strategies for Carvana’s internal and B2B areas, specifically overseeing Adesa and the Carvana Employer Brand. Responsibilities include developing integrated marketing strategies across digital, content, social, email, experiential, direct mail, and print channels. The Associate Brand Manager will collaborate closely with internal creative, PR/communications, and quantitative marketing teams to develop, execute, and analyze marketing programs. A key aspect of the role is ensuring alignment between the employer brand and the broader Carvana and Adesa narratives for target audiences. The position operates in a collaborative, fast-paced environment, translating business opportunities into scalable solutions. This is a fully on-site position, Monday through Friday, at the corporate HQ in Tempe, Arizona.

Requirements

• Bachelor’s degree, or equivalent experience, in business, advertising or marketing
• 3+ years’ experience in a marketing/brand management role focused on B2C or B2B marketing
• Ability to thrive (and preference to work) in a dynamic, fast-paced environment with frequently changing goals and deadlines
• Demonstrated intellectual curiosity and interest in solving problems, thinks big and has strong convictions
• A deep understanding of offline marketing channels (though not afraid to push the status quo), along with new/emerging trends to reach our customers
• Strategic thinking combined with strict attention to tactical details and execution
• Ability to collaborate effectively with internal and external stakeholders in a courteous manner
• Ability to exercise independent judgment in making decisions
• Ability to work in an office environment, with extensive use of computers
• Ability to read, write, speak and understand English
• Willing and able to travel

Nice To Haves

• Master’s in business administration is a plus
• Additional experience on the agency side is a nice to have, but not required

Responsibilities

• Work with cross-functional teams on product/brand positioning and go-to-market plans for Adesa and Carvana’s Employer Brand
• Develop integrated marketing plans to drive growth across multiple marketing channels
• Create strategic plans to better understand target customer’s behavior and purchase triggers
• Leverage insights to write thoughtful briefs for the creative team and provide feedback on all creative assets
• Regularly share performance and strategy updates with leadership and stakeholders
• Other duties as assigned

Benefits

• Full-Time salary position with a competitive salary and Carvana stock compensation
• Medical, Dental, and Vision benefits
• 401K with company match
• A multitude of perks including student loan payments, discounts on vehicles, benefits for your pets, and much more
• A great wellness program to keep you healthy and happy both physically and mentally
• Access to opportunities to expand your skill set and share your knowledge with others across the organization
• A company culture focused on high performance and bar-raising, with vast opportunity to learn and grow

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level