Associate Brand Manager

Colgate•Overland Park, KS

4d•Hybrid

About The Position

The Associate Brand Manager (ABM) is responsible for the development and execution of marketing strategies across commercial operations to achieve the financial and market share objectives. They lead the go-to-market planning behind innovation launches, promotional activations, traditional and digital media and 6P strategies for omni-channel customers. They ensure consistent and effective brand messaging to the veterinary profession/ consumer, and consistent consideration of retail environment specific needs/tactics. They are critical in creating and driving the execution of revenue growth management and simplification opportunities for the brand.

Requirements

Bachelor's degree in Marketing, Business Administration or a Related Subject
4+ years of experience in brand marketing, retail marketing, trade marketing or management consulting
Experience with Digital/eComm marketing (paid search, digital display, social, etc)
Proven track record of building brands, bringing new products to market successfully and ability to achieve operational results

Nice To Haves

Master's Degree in Business Administration
4+ years of marketing experience in CPG or Animal Healthcare
Critical thinking & problem solving
Strong analytical skills and capability to uncover measurable insights in large datasets
Excellent project management skills, with the ability to lead multiple projects simultaneously
Exceptional communication and interpersonal skills, with the ability to work effectively in a team environment
Knowledge of Retail Environment strategy

Responsibilities

Develop, align and implement omni-channel marketing, communication and media strategies for key therapeutic nutrition categories using insights & analytics to drive growth
Identify issues / opportunities, analysis and propose action plans to achieve brand & business objectives
Product portfolio management for key therapeutic nutrition categories
Lead new product launches, re-launches, and updates
Support P&L and A&P budget management
Participate in strategic brand planning and overall brand communications plans
Gain management alignment to brand strategies and go-to-market plans
Manage large cross-functional teams to lead commercialization efforts
Develop and lead omni-channel execution and go-to-market strategies for new product launches/relaunches, quarterly tentpole activations, key growth categories and strategic business initiatives
Lead the creative development of brand marketing IMCs
Develop & monitor media campaigns across traditional (TV, Print, Radio) and digital platforms
Develop & align strategic 6P marketing plans and important metrics
Work closely with the Retail Marketing, Shopper Marketing and Business Development Managers to facilitate successful implementation of initiatives
Develop sales materials for new & existing products; Design & produce promotions and promotional materials, and handover to sales operations for final field execution
Identify & lead key “test and learn” opportunities
Drive the implementation of margin improvement and revenue growth management initiatives
Analyze data (sales, competitive, category) and identify key insights that can be turned into measurable marketing plans
Develop strong business and functional understanding of the therapeutic condition segments, our products and the competitive set, and develop plans to address issues/opportunities
Develop & utilize strong vet health care team and consumer (shopper) insights of the category, market and condition of focus.
Understand the clinic retail environment, sales reps and field team needs to deliver strong promotional and marketing program.