Summer 2027 Intern - Associate Brand Manager - MBA (Burlington, MA)

Keurig Dr Pepper • Burlington, MA

11d • $2,250 • Hybrid

About The Position

Summer 2027 MBA Marketing Internship
10-Week Summer Program · June 7 – August 13, 2027
Full-Time / Hybrid
Build a career with flavor at Keurig Dr Pepper! Our MBA Marketing Internship gives first-year business school students the chance to tackle real brand challenges, develop best-in-class marketing skills, and leave a lasting mark on one of our iconic brands. Each intern is assigned an individual stretch project, spanning from brand strategy and consumer insights to data analysis and go-to-market planning, with final recommendations presented to our senior marketing leaders.
ABOUT THE PROGRAM
Our comprehensive internship experience is built on four pillars of support:
COACHING & FEEDBACK
Consistent mentorship and feedback throughout the program
Coaching & support from former interns
Mid-point & final performance evaluations
HOLISTIC MARKETING TRAINING
Marketing fundamentals
Analytics & financials
Consumer insights
Operations & route-to-market
Leadership & influencing skills
CULTURE & NETWORKING EVENTS
Formal networking events with Marketing leaders
ABM roundtable & feedback discussions
Leadership coffee chats & happy hours
ACCESS TO LEADERSHIP
Executive meet & greets
Formal & informal leadership exposure
Opportunities to build personal connections across the organization
WHAT YOU'LL DO
As an intern, you will be assigned a project designed to stretch your analytical and strategic thinking. Throughout the summer you will develop and strengthen key managerial competencies with support from a dedicated Project Lead and Mentor.
TRANSFORM DATA TO INSIGHTS
Dive into brand, industry, and consumer data to identify business issues and opportunities. Learn how to use multiple data sources (including tools such as IRI, Numerator, and YouGov) to uncover actionable insights and develop evidence-backed strategic recommendations; and thrive with support from your Data Buddy, a dedicated resource for you throughout the program.
GENERATE FUEL FOR GROWTH
Own and drive your individual summer brand project end-to-end, from initial scoping through final presentation to senior leaders. Work collaboratively with your Project Lead and cross-functional partners to shape your approach, build your story, and develop a fully formed strategic recommendation. Projects span areas such as brand strategy, innovation, digital shelf, consumer insights, and go-to-market planning.
CHAMPION CONSUMER OBSESSED BRAND BUILDING
Develop your understanding of the consumer: who they are, what they need, and how our brands can serve them better. Translate consumer insights into clear, actionable implications that inform your brand project recommendations. Begin building a working knowledge of brand equity fundamentals and what sets our brands apart in the marketplace.
SHAPE BRAND STRATEGY
Contribute to brand planning conversations and assist in developing materials that bring your recommendations to life. Gain exposure to annual brand planning, budgeting processes, strategic frameworks and cross-functional brand alignment under the guidance of your Project Lead.
AMPLIFY IMPACT WITH CROSS-FUNCTIONAL COLLABORATION
Engage with colleagues across Marketing, Consumer Insights, Finance, Innovation, Sales, and Operations to gather input and build a well-rounded business perspective. We challenge each intern to schedule at least five coffee chats with marketers outside of their day-to-day team over the course of the summer.
PRESENT TO MARKETING LEADERSHIP
Deliver a 25–30-minute strategic presentation to senior Marketing leadership covering your key insights, strategic approaches, recommendations, and implementation considerations. Q&A follows. This is your moment to showcase your thinking and the impact of your work.

Requirements

• Currently enrolled in a two-year, full-time MBA program; must be between your 1st and 2nd year (expected graduation the year following the internship)
• 3–6 years of full-time, post-undergraduate professional experience
• Strong analytical aptitude — able to work with data and translate findings into stories and strategic action
• Proficiency in Excel and PowerPoint
• Ability to manage multiple priorities in a cross-functional, fast-paced environment
• Must be work-authorized in the United States on a full-time basis without the need for employer sponsorship now or in the future.

Nice To Haves

• Marketing concentration is not required but is a plus
• CPG, beverage, or brand marketing experience is a plus
• Experience with syndicated marketing research databases (e.g., Circana/IRI, Numerator, YouGov, Mintel) is a plus

Responsibilities

• Tackle real brand challenges and develop best-in-class marketing skills.
• Work on an individual stretch project spanning brand strategy, consumer insights, data analysis, and go-to-market planning.
• Present final recommendations to senior marketing leaders.
• Dive into brand, industry, and consumer data to identify business issues and opportunities.
• Use multiple data sources to uncover actionable insights and develop strategic recommendations.
• Own and drive an individual summer brand project from initial scoping through final presentation.
• Collaborate with Project Lead and cross-functional partners to shape approach and develop strategic recommendations.
• Develop understanding of the consumer and translate insights into actionable implications.
• Contribute to brand planning conversations and assist in developing materials.
• Gain exposure to annual brand planning, budgeting processes, strategic frameworks, and cross-functional brand alignment.
• Engage with colleagues across Marketing, Consumer Insights, Finance, Innovation, Sales, and Operations.
• Schedule coffee chats with marketers outside of their day-to-day team.
• Deliver a strategic presentation to senior Marketing leadership.

Benefits

• $2,250/week
• Paid bi-weekly
• $7,000 sign-on bonus, paid within first 30 days of employment
• Robust benefits to support your health and wellness as well as your personal and financial well-being.
• Employee programs designed to enhance your professional growth and development.

What This Job Offers

• Job Type: Full-time
• Career Level: Intern