Associate Brand Manager, Snyder's of Hanover

Campbell's•Camden, NJ

30d

About The Position

In this role, you will immerse yourself in the brand and consumer insights to uncover untapped opportunities to drive relevancy in an increasingly competitive pretzels category and snacking landscape. Your entrepreneurial spirit and analytical prowess will be celebrated as you experiment with disruptive marketing tactics and innovation. Collaborating with cross-functional teams, you will influence product development, innovations, retail support plans and brand strategy. As an Associate Brand Manager, you'll be at the forefront of building the future of an iconic brand in a dynamic, fast-paced environment where no two days are alike. Combining strategic thinking, consumer obsession, and a bias for action, you'll help fuel innovation, accelerate growth, and take SOH performance to the next level!

Requirements

Bachelor's Degree required (Marketing, Business Administration, or related field)
4 years of proven experience in CPG brand management
Strong communication, presentation, and negotiation skills to have an ability to inform, influence and collaborate work with cross functional internal stakeholders across multiple leadership levels and external agencies.
Strong creative thinking with demonstrated ability to build activations with creative, digital, social, public relations, and media agency partners.
Ability to effectively prioritize and execute tasks within tight timeframes and deadlines in a dynamic ever-changing working environment.
Excellent analytical skills and business/financial acumen.
Results-oriented mindset with a track record of achieving and exceeding strategic business goals.
Forward-thinking, results-driven marketing professional who thrives in a fast-paced environment

Nice To Haves

MBA
2 years of proven CPG experience

Responsibilities

Collaborate closely with sales, integrated marketing, and product development teams to align strategies and ensure successful brand development and activation.
Work closely with the innovation team to create a pipeline of new products and platforms that align with the brand’s strategic direction.
Lead cross-functional teams to deliver projects on time and within budget.
Communicate project status, issues, and opportunities to the broader organization.
Collaborate with the brand operations team to inform monthly integrated business planning.
In partnership with Demand Planning and Sales, deliver monthly consumption and demand forecasts.
Become an expert on the brand and its competitors, continuously monitoring the market landscape and identifying trends and opportunities to guide plans.
Gather and synthesize data from multiple sources to make informed decisions and recommendations for brand strategy and marketing initiatives.
Drive execution for brand’s growth plans over a 1–3-year period, ensuring a sufficient pipeline of products and initiatives.
Develop and execute comprehensive marketing strategies and retail support plans that align with our long-term business goals.
Oversee multiple marketing projects concurrently.
Inspire and influence cross-functional teams, fostering collaboration, and ensuring a cohesive approach to marketing initiatives.
Track key performance indicators, analyze data, and draw actionable insights to optimize marketing strategies.
Proactively recommend and implement adjustments to our plans to maximize success.

Benefits

medical
dental
short and long-term disability
AD&D
life insurance (for individual, families, and domestic partners)
matching 401(k) plan
unlimited sick time
paid time off
holiday pay
free access to the fitness center (if in WHQ)
access to on-site day care (operated by Bright Horizons)
company store
Campbell’s Cares program matches employee donations and/or volunteer activity up to $1,500 annually
Employee Resource Groups (ERGs)
competitive health, dental, 401k and wellness benefits beginning on the first day of employment