Associate Brand Manager, Writing Multi-Brand

Newell Brands • Atlanta, GA

1d

About The Position

The Associate Brand Manager, Global Brand Management position on the Writing Multi-Brand team (Paper Mate, Sharpie, EXPO, and Elmer's) will support the development and execution of global innovation and growth initiatives. The role is a critical team member responsible for ensuring collaboration, communication and strong execution of global plans across all regions and countries.

Requirements

• A four-year college degree
• 2+ years of prior experience in brand management, marketing, or related roles is preferred.
• Desire to function as a business owner and a passion for brand management. Demonstrated ability to deliver results
• Strong understanding of marketing principles.
• Analytical mindset with the ability to interpret data and develop insights.
• Creative thinking and problem-solving skills.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
• Strong communication skills, written and oral.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing analytics tools.
• Up to 10% travel potential.
• Fluent in English.

Responsibilities

• Collaborate across all key functions globally and be recognized as a key leader in driving the cross functional team and agenda
• Communicate regularly with regions and countries to ensure they properly adapting the global brand strategy, positioning, architecture, innovation and marketing plans to their markets
• Manage several brand projects and ensure delivery on time and in full
• Help build and distribute core launch assets and other marketing content to be utilized globally
• Support global brand leaders
• Be a key liaison between the global team and regions/countries
• Ensure feedback on innovation and marketing plans from countries is heard and fully considered by global team before final decisions are made
• Lead development of core brand assets and ensure availability to regions and countries as needed
• Lead packaging design process for new item launches
• Assist and sometimes lead global innovation projects to deliver on time and in full
• Partner with central marketing teams to deploy advertising and marketing campaigns globally in a format that can be adopted to the local market
• Develop a thorough understanding of the target consumer and ensure all brand activities deliver against the key target
• Understand global competitive landscape and provide insights and data to support key recommendations on how to drive share growth
• Be a true steward and power user of the data
• Prepare reports and presentations to communicate key findings and recommendations to the Brand Manager and senior management
• Reviews competitor performance and items to identify best practices, threats and opportunities; Generates learning on how we improve Newell performance
• Be a steward of the brand foundational items and help drive global consistency in executing on Visual Brand Language (VBL) across all branded elements
• Contribute to post mortem analyses that identify growth opportunities for future launches; help embed the learning into the company

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level