Associate Brand Manager, US Pet Health - Seresto

Elanco•Indianapolis, IN

4d•Hybrid

About The Position

As the Associate Brand Manager for Seresto, you will play a pivotal role in driving the growth of a leading brand in the pet health retail space. You will own and execute key marketing programs, from creative development with our agency partners to in-market execution. This role is perfect for a data-driven marketer who thrives on turning analytics into actionable business strategies and has a keen eye for creative excellence. You will manage projects from packaging innovations to social media campaigns, partnering closely with sales, shopper marketing, and our agency teams to make a tangible impact on our direct-to-consumer business.

Requirements

Bachelor’s Degree in Marketing/Business, or a High School Diploma / GED with an equivalent level of experience.
A minimum of 5 years of relevant experience in marketing, sales, or a related commercial function, including experience in the Consumer Packaged Goods (CPG) industry.
Demonstrated experience in business analytics with a strong understanding of retail business drivers and the ability to translate data into actionable insights.
Proven ability to independently manage complex projects from concept to completion, such as packaging updates, creative campaigns, or innovation launches.
Strong verbal, written, and interpersonal skills with a proven ability to influence and collaborate with cross-functional partners and external agencies.
Qualified candidates must be legally authorized to be employed in the United States.
Elanco does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this position.

Nice To Haves

Experience working with advertising agencies and navigating regulatory/legal review processes.
Proficiency with data analysis and visualization tools (e.g., Tableau) and the Microsoft Office Suite.
A customer-centric mindset with experience in consumer research.
A positive, resilient, and collaborative attitude.

Responsibilities

Drive Business Results: Proactively analyze market, competitor, and consumer data to uncover key insights. Leverage analytics to inform brand strategy, influence commercial forecasts, and coordinate with demand planning to ensure product availability.
Guide Brand & Campaign Strategy: In partnership with the Senior Brand Manager, co-lead the annual brand planning process and manage the execution of marketing programs and campaigns from start to finish.
Manage Key Projects: Take ownership of critical commercial projects, including packaging innovations, social media and influencer strategy, and the development of digital and physical marketing collateral, demonstrating resilience and a sharp eye for creative.
Develop Customer & Consumer Insight: Build a deep understanding of consumer and customer needs by interacting with sales and shopper marketing teams and analyzing consumer research to represent the voice of the customer.
Oversee Marketing Operations: Collaborate with marketing specialists and agency partners to manage the efficient routing and lifecycle of promotional materials through the regulatory review process, serving as a key point of contact for internal and external stakeholders.